Jeannie Walters - You Need a Customer Experience Mission

SIMPLE brand With Matt Lyles

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12M ago 37:07

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In this week’s episode of the SIMPLE brand podcast, I talk with Jeannie Walters.

Jeannie’s an award-winning customer experience expert, international keynote speaker, and Founder of Experience Investigators - a firm helping companies increase sales and customer retention through elevated customer experiences. And she’s the host of the Experience Action podcast.

From the importance of creating and instilling a Customer Experience Mission to approaching your customer journey map as a verb, and not a noun - Jeannie and I discuss the right ways to help you and your team demystify the process for improving your customer experience.

Some of the topics we discuss include:

How to create fewer ruined days for customers
What customers expect from brands today
Understanding a customer’s journey helps you know what they want at each interaction
Customer journey mapping is a verb, not a noun
How to use “micro-mapping” to truly understand customers along each interaction
If you recognize a poor interaction across the customer journey, there’s no need to validate it with data
A CX mission statement empowers your employees to know exactly how to deliver on your brand’s promise
A focus on customer experience helps create a better employee experience

RESOURCES FROM THIS EPISODE:

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#Business #Matt Lyles #Brand #Experience #Content #Social Media #Customer Experience #Leadership #Organizational Culture #Productivity #Business Strategy #MBA #Marketing