130: Business Storytelling: Tips to Help Your Brand Stand Out in 2023 with Limor Bergman Gross

Sticky Brand Lab Podcast

Today’s customers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. And, according to entrepreneur and marketing guru Seth Godin, "Marketing is no longer about the stuff you make, but about the stories you tell.”
Storytelling is a skill that business owners can’t afford not to develop. In this episode, co-hosts Nola Boea and Lori Vajda talk to Limor Bergman Gross about the power of stories to build a human connection with customers, increase brand awareness, and promote and sell your products and services.
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By The End Of This Episode You’ll Learn

• Why all business owners could use these tips to improve their storytelling
• How to use stories as part of your business branding, marketing and promotion strategy
• Harnessing the power of stories can help you be more persuasive, move people to action, and progress into your career.
• Secrets of successful of business storytelling.

Key points Lori and Nola are sharing in this episode:
(07:51:73) Before you even decide to become an entrepreneur, you need to be able to answer these two eyeopening questions.
(12:36:73) The following five reasons explain why being a good storyteller is so important, particularly for entrepreneurs but also for professionals in any industry.
(13:01:13) The five key elements that most people either miss or overlook when telling a good story.
(19:28:14) When you are just learning storytelling, it’s OK to be uncomfortable, but you don’t want to be terrified. This tip will help reduce your fears.
(21:11:67) The elements for when and how to tell a story.
Resources
From A Woman To A Leader, podcast - https://limorbergman.com/
Limor Berman Gross Consulting - https://limorbergman.com/
Connect with Limor on LinkedIn - https://www.linkedin.com/in/limorbergman/
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Podcast Transcript