Ep 20 - Why You Should Never Set Goals

Success Charger with Scott Cooksey

Read the full text of this companion article to today's podcast at www.ideacharger.com/episode20 Stop Setting Goals

If you have been in business for very long, then you most certainly have experienced the typical “next year, our goal is to do more!” Or, “this year, our goal will be $X million dollars in sales!” [A number seemingly pulled out of thin air, or worse...a number simply a percentage greater than last year's total.] This is precisely the reason you should never set goals. Let me explain.

“More” is not a strategy!

There is no creativity in goal setting today. Too often, what often gets construed as strategic planning, is not much more than wishful thinking. In short, people are lazy.

Activity Alleviates Anxiety

Filled with desire to achieve a new result, do you ever feel paralyzed & uncertain what to do? Research indicates that learning occurs in four stages (Read: Unconscious Competence- A Lesson From Sesame Street). To first learn a new skill, or achieve a new result, one must first take a new action to discover that you likely don’t know what you don’t know- and you need awareness to turn that newly discovered knowledge into action from which you can learn. Once you took that first step, did the outcome bring you closer to or farther from your desired result? Adjust. Try again. It certainly beats the analysis paralysis which prevents so many people from experiencing a change in the outcome of their efforts. Do something, even if it is wrong!

Where SHOULD You Focus?

To achieve big results, you must have a vision. What would be different if you achieved success? How would it look? Feel? Smell? What would people notice most about you?

Recent, widely-quoted research seems to suggest that mastery of a skill occurs once you have exercised that skill for 10,000 hours. Becoming an “expert” is a lofty goal. [For those counting at home that is spending 12 hours a day, every day, for 27 months; or by spending 30 minutes a day for nearly 55 years-if you have that kind of time.] No matter your level of commitment each day, proficiency in any skill only comes from experience. There are no shortcuts!

Focus on building new behaviors...

ACTION: Share a big goal publicly with others as a motivator to keep yourself accountable. Take a minute and describe your big vision below. Even if nobody reaches out to you to check your progress, YOU will remember it was posted here and the discomfort of complacency will encourage you to take action each day.

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The show's host, Scott Cooksey, is a leadership consultant, speaker, bicyclist and avid craft beer fan. He'd love to earn the opportunity to work with you directly to help you (re)energize your success! Email him at [e-mail] or visit www.ideacharger.com for more details!