From Linear TV to CTV, and the Rise of AI in Video Advertising with Sean Muller

TechMagic with Cathy Hackl

With Cathy Hackl and Lee Kebler on a recording break for the next couple of weeks, we would like to introduce you to another sister podcast. This time, we bring you a hot episode from The Garage. Join your hosts, Dan Massimino and Evan Hovorka, as they talk to Sean Muller, the founder and CEO of iSpot, a company focused on unified measurement for Streaming, TV, and Social Video Effectiveness.

Listen in as they talk about the evolution of TV and video advertising. Sean discusses Ispot TV's journey from real-time ad tracking to optimizing video investments across multiple channels. He highlights the industry's shift from linear to connected TV (CTV) and the growing role of ad-supported models and nontraditional networks like YouTube and Amazon. The discussion covers the importance of standardized measurement, the integration of retail media networks, and how AI is transforming advertising strategies. Sean also explains the concept of walled gardens and explores its challenges. He touches on using identity management for precise targeting and personalization and its impact on the ROI of your ad spend.

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Sean Muller Bio

Sean Muller is the Founder and CEO of iSpot.tv, the leading TV ad measurement solution trusted by hundreds of leading brands, agencies, and networks. Founded in 2012, iSpot was the first company to bring real-time transparency to linear TV advertising and later became the first to commercialize Smart TVs for measurement purposes at scale. iSpot is known for transforming the marketplace by delivering rapid creative assessment, business outcome, and cross-screen TV measurement that networks and brands can use to plan, buy, and optimize TV advertising.

Sean has founded or served as a key executive in more than a dozen ventures, including Demand Media, MediaNet Digital, eNom, and The Wedding Tracker. He graduated from the University of Washington and lives in Bellevue, WA, with his wife and two boys.

Sean Muller on LinkedIn

iSpot Website

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