Neuromarketing and the Psychology of Branding with Matt Johnson

The 1% Podcast hosted by Shay Dalton

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2y ago 1:05:30

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Matt Johnson is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. He received his Ph.D. in Cognitive Psychology from Princeton University. His work explores the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book ‘Blindsight: The (mostly) hidden ways marketing reshapes our brains’, and the upcoming ‘Branding That Means Business’, coming out in fall 2022.

Matt is a contributor to major news outlets including Psychology Today, Forbes, and BBC, and he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He is also the co-founder of the neuromarketing firm Pop Neuro, and he consults with a wide array of organizations. Matt currently resides in Boston, MA, where he is a Professor of Psychology of Marketing at Hult International Business School, and an instructor at Harvard University’s Division of Continuing Education.

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