Ep 158: Building Your Email List With A Powerful Lead Magnet

The B-Word with Joanne Bolt

☕ Over the weekend, on a morning walk with matcha lattes in hand, my friend asked me, “How did you grow your email list so quickly?” I had just finished explaining that we had grown the Podcast(h)er email list last year by over 650 people, AND we only started half way through the year! So in today’s episode I’ll be discussing how taking the time to develop some truly powerful lead magnets that your ideal listener needs and wants in their life, is one of the secrets to expanding your reach, your overall credibility and growing your audience. So grab your favorite drink, get comfy and let’s dive into the goodness of lead magnets and how to make it work wonders for you! 🌟
🔑 Key Highlights:
• Gracefully extending an open invitation of value to your audience and avoiding “spammy” qualities.
• How your lead magnet is just the start of building a genuine relationship with your community.
• Sending your audience a variety of quality emails to create that bond and foundation of trust.
• Do you need multiple lead magnets?
• Not just relying on word of mouth and tips for getting it out into the world.
🧲 I also have a little bit of fun homework for you that will make your lead magnets stronger! Go into your personal inbox and observe what emails you tend to open vs the ones you consider cringe. See what you can gather here! Remember, lead magnets are not just this magical tool to collect emails, it is the catalyst for creating deep connections and expanding your community! So get started, even if it’s messy! 🥰

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