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The Rise of Fractional CMOs and the Game-Changing Approach to Business Growth
Manage episode 394318994 series 2444258
In this episode of the Duct Tape Marketing Podcast, I go solo and explore into the world of Fractional Chief Marketing Officers or as I like to call it fCMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a new, different and more nimble approach to their business growth.
Key Takeaways:
Explore the game-changing concept of Fractional CMOs, highlighting the growing trend and its appeal to business owners seeking strategic marketing direction. In this episode I emphasize the cost-effectiveness of this model, comparing it to traditional Chief Marketing Officer hires. The importance of leading with strategy, challenging the conventional project-based approach.
The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. By embracing Fractional CMOs and prioritizing strategy-first methodologies, businesses can navigate the evolving marketing landscape and position themselves for sustained growth in 2024 and beyond.
1122 odcinków
Manage episode 394318994 series 2444258
In this episode of the Duct Tape Marketing Podcast, I go solo and explore into the world of Fractional Chief Marketing Officers or as I like to call it fCMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a new, different and more nimble approach to their business growth.
Key Takeaways:
Explore the game-changing concept of Fractional CMOs, highlighting the growing trend and its appeal to business owners seeking strategic marketing direction. In this episode I emphasize the cost-effectiveness of this model, comparing it to traditional Chief Marketing Officer hires. The importance of leading with strategy, challenging the conventional project-based approach.
The episode encourages your business to evolve their customer journey intentionally, emphasizing the transformative impact of strategic marketing. By embracing Fractional CMOs and prioritizing strategy-first methodologies, businesses can navigate the evolving marketing landscape and position themselves for sustained growth in 2024 and beyond.
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