2050: Good Companies Have a Purpose. Great Companies Have Got Soul with Ralf Specht Founder and Owner of Building Corporate Soul

The Entrepreneur Way

Ralf Specht is the author of “Building Corporate Soul”. He developed the Soul System™, a framework that powers culture and success for any business. After two decades with McCann Erickson in various executive roles, he was a founding partner of Spark44, an innovative, industry-first joint venture with Jaguar Land Rover. Under his leadership as CEO, Spark44 grew to a 1,200 people business in 18 countries. His second book “Beyond The Startup” shares the operational innovations that drove Spark44´s growth before it joined forces with Accenture. His driving vision is to make soulless companies a thing of the past.

“don’t take yourself too serious. Entrepreneurs need to have a huge commitment to what they are about to be doing. And every now and then you can think that there is nothing else in the world but definitely there is… There is lots outside that. So don’t take yourself too serious, and find a good balance in your private life because you will need that to manage the difficult days and nights that are up there and there will be some ”…[Listen for More]

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