558. The One-Sentence Persuasion Hack: Pitching Your Program to Crush the Competition

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you've been struggling to pitch your program or stuck on how to position it so people immediately understand what it is and how you help people, this episode is for you! I breakdown the 5 key elements to a great offer, how to understand your core marketing thesis, how to explain your unique way of delivering results, and more!

Time Stamps:

(0:29) Separating Yourself From The Competition

(2:18) Old Way vs New Way

(2:37) The 5 Elements of A Great Offer

(3:17) Out To Dinner Analogy

(4:37) Core Marketing Thesis

(6:27) Your Unique Mechanism

(7:37) Recapping

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