Marketing Expert: "A New Earth Guide to Personal Branding with Authenticity" | Thor Aarsand | Ep 195

The Lightleaders - For Lightworkers co-creating the New Earth

About Thor: Thor is a New Earth Leader and Viking from Norway. He's got almost a decade of experience building personal brands on social media, and speaks his truth no matter how controversial or bold, at almost 300k followers. His a kid of God on a mission to change the world. Personal Branding in New Earth Masterclass replay: https://traffichive.clickfunnels.com/case-study1717485902144 His Instagram: https://www.instagram.com/lifebythor/ About Alex & The Lightleaders: Thank you for watching. I am currently offering free 1-hour discovery calls to support Lightworkers & Leaders of the New Earth who Grow a Soulful Business. Is that you? Book your session here: https://thelightleaders.org/discovery Join our Free Telegram Group: http://t.me/thelightleaders Our Website: http://thelightleaders.org Summary In this conversation, Alex Lambert interviews Thor, a personal branding expert, about the importance of building a personal brand on social media. They discuss the need for leaders to share more on social media and provide tips on effective personal branding. Thor emphasizes the importance of authenticity, depth, and soul in personal branding. He also talks about the challenges of niching down and the evolving trends on Instagram. The conversation highlights the connection between personal branding and the collective consciousness. In this conversation, Alex Lambert and THOR discuss the paradox of accepting the world as perfect while also feeling motivated to create change. They explore the challenges of being conscious and spiritual, including self-judgment and overthinking. THOR shares his approach to content creation on Instagram, emphasizing the importance of quality over quantity and the use of metaphors and images to communicate complex ideas. They also discuss the impact of social media on attention and censorship, and THOR's strategies for navigating these challenges. Finally, they touch on the topic of personal branding and the importance of providing value in alignment with one's own strengths and interests. Chapters 00:00 Introduction to Thor and the Importance of Personal Branding 05:52 Tips for Building a Personal Brand in 2024 10:46 The Power of Authenticity and Curiosity in Personal Branding 17:10 Instagram: The Modern-Day Business Card for Personal Branding 20:08 The Shift Towards Long-Form Content and Storytelling 23:01 Staying True to Your Interests and Values in a Niche-Driven Market 25:43 The Paradox of Acceptance and Motivation 28:10 Overcoming Self-Consciousness in Content Creation 32:28 Balancing Quantity and Quality of Content 38:49 Navigating Censorship on Social Media 44:10 The Power of Personal Branding 49:50 Having Fun and Playing in Life