How to sell more courses with successful Joint Ventures

The Online Course Coach Podcast | Tips & Interviews on How to Create Online Courses, eLearning, Video Training & Membership Sites

Are you looking to help more students, grow your impact and leverage the power of your online course? Then Joint Ventures might be something to consider. There is a dark side and a beneficial side to doing joint ventures. I’ll share how to do it the right way with practical advice.

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The Course Accelerator Coaching Group

Are you struggling to grow your audience create your online course and sell it to your audience? Perhaps you’ve been too busy to, overwhelmed with all the technical aspects, or just not sure how to create an effective course. Or maybe you already have an online course but sales have been lower than expected. I can help.

Starting September 18th, I’m leading a 6-week coaching group for only 10 people. We’ll be going through my proven system to plan & create your online course. We’ll also develop a custom marketing strategy to fit your needs. Not only will you have access to me for 6 weeks, you’ll also be with other motivated course creators. This powerful dynamic will help create and market your course in 6 weeks…if you’re willing to put in the work.

Watch the video below or click to learn more about the coaching program, look at the pricing packages and fill out the application to join.

Learn more at: https://onlinecoursecoach.com/course-accelerator-coaching-group
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Joint Ventures can have an ugly connotation. You might picture spammy 3 part video series where they give out limited information but a long sales pitch. I’ve been hesitant to partner with a lot of people for this reason. I see it done poorly, even though one of my first courses found success because of a joint venture.

First, if you don’t have a course or product then you can’t do joint ventures. Get off the sidelines and create the course. Don’t be shy about the value you provide and the expertise you have…even if you’re just starting out.

If you’re shy about the value you provide, take a few minutes to write out all the things you’re good at. Are you good with people, technology, business, animals, numbers, art, language? Do you have schooling, certifications, proven results, or other things that set you apart? Write down as many skills as you can think of. Revisit this for a few days and you’ll see that you’re more valuable than you might think.

On the flip side, joint ventures have revived many businesses and have worked well with several course creators such as the owner of this podcast. That’s why this episode covers the good, the bad and the ugly of joint ventures.

The Bad – why you might have a bad taste in your mouth

The most obvious one is when everyone sends out the same emails, maybe using the same template, and you all end up bombarded with a ton of non-so-useful emails.

Second, it usually feels weird to send out emails that promote someone else’s product in an attempt to make a quick buck, yet taking advantage of your own audience.

The Good – why you will want to consider joint ventures

First of all, if you don’t have a course or product, then there’s no point in doing joint ventures. If you do have a following, influence, or email list, just to mention, you could find other people that have valuable content which you can promote. So you don’t really need to have a course to start promoting other people’s content.

Another thing, don’t be shy about the value you provide and feel free to share your expertise if even you are just starting out. If you feel shy about the value you offer, then take a few minutes to write about all the good things you are good at. Are you good with technology, business, art, numbers, language, animals, etc? Do you have schooling in certain areas, certifications, proven results, or other things that set you apart? Write down as many skills as you can think of and you will realize you are more valuable than you can imagine.

Once you have a good course, be sure you have many students in your course before approaching someone for a joint venture. It’s awkward if you just approach someone for this kind of partnership when you are just launching a course. Even so, don’t be afraid to ask even if you feel intimidated.

The key to a successful joint venture is finding audiences with similar interests, especially if they are underserved. For instance, if you have a course on how to teach English to Spanish, then you may partner with travel agencies. They can then sell your courses to tourists traveling to Spain.

Ideally, you don’t want to find five affiliate partners in the same industry who share the same audience.

You also want to find ways to serve your partner’s audience. Maybe you provide consultation services, group coaching, or done-f0r-you services. Figure out how to serve them best and you’ll never know the recommendation that might result from it.

Last but not least, look for win/win/win so everyone feels awesome and not icky. This includes the audience, your partner and yourself. If something is not benefiting you, then it’s not really worth it. Determine what a ‘win’ means to you – it might be money-wise, influence, or advertisement. Simply figure out what you want to gain from a joint venture.

How to get started with joint ventures

Here are some of the ways that you can find people to partner with:

Go to podcasts, find YouTube creators, influencers, authors, social media leaders, Facebook groups, meetups, conferences, just to mention a few. Literally, anywhere there’s a trustworthy leader that could benefit from your course plus their audience as well. You OWE it to them to help people out by offering your course. Come out with an aim to serve them and they’ll see the need to partner with you.

So, how do you structure your partnership? Should you have a contract in place? Go to a lawyer to structure it? Generally, it doesn’t have to be complicated. Most businesses have sales tracking software so you can always monitor how your course is doing. Come up with a transparent structure that works for both of you.

When it comes to price split, it should be negotiable. 50/50 is common in most businesses, however, you want to make it high enough where they get value.

What next?

You have a good course, you have a track record of success, and you have a reliable partner, what do you do next?

Set up an affiliate program on your website where someone can sign up to become an affiliate. There are several software and plugins that can help on setting that up such Affiliate WP plugin on WordPress. If you wish to become an affiliate of this site, feel free to go to https://onlinecoursecoach.com/affiliate-area/ and sign up or at least check it out.

Lastly, how often should you do joint ventures every year?

You should have affiliates promoting their stuff to your audience at most 4 times a year. It’s not ideal to keep your site on sales mode throughout the year.

Would you like to do a joint venture? Does it fit your business model? What’s your story?

Shoot an email to ask a question. Don’t forget to share this episode with a friend or colleague.

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The Course Accelerator Coaching Group

Are you struggling to grow your audience create your online course and sell it to your audience? Perhaps you’ve been too busy to, overwhelmed with all the technical aspects, or just not sure how to create an effective course. Or maybe you already have an online course but sales have been lower than expected. I can help.

Starting September 18th, I’m leading a 6-week coaching group for only 10 people. We’ll be going through my proven system to plan & create your online course. We’ll also develop a custom marketing strategy to fit your needs. Not only will you have access to me for 6 weeks, you’ll also be with other motivated course creators. This powerful dynamic will help create and market your course in 6 weeks…if you’re willing to put in the work.

Watch the video below or click to learn more about the coaching program, look at the pricing packages and fill out the application to join.

Learn more at: https://onlinecoursecoach.com/course-accelerator-coaching-group
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