Ep57 — How Does Beer Navigate a Cost of Living Crisis?

The Pellicle Podcast

How does the beer industry navigate a cost of living crisis? In a panel discussion recorded at IndyManBeerCon 2023, Jonny Hamilton chats to Phil Sisson from Glasgow’s Simple Things Fermentation, Julie O’Grady from Neptune Brewery in Liverpool and Toby McKenzie from RedWillow Brewery in Macclesfield to find out how the financial squeeze is affection small breweries, and their customers.

I’m sure most of you have felt the pinch by now: you want to get a big haul in from that local bottle shop, but instead you opt for a couple of specials and a case of something reliable from the supermarket. That expensive third of DIPA looks tempting, but it’s your round and you’ll settle on a pint of something lower in ABV, and much more affordable.

The cost of living crisis has most of us feeling the squeeze. Rising energy bills, the cost of groceries, and the general expense of merely existing has had most of us making small changes to our lives, sometimes consciously, sometimes not.

Small breweries, too, are feeling the pinch. For many it’s simply too much and since the Covid-19 pandemic close to 200 small breweries in the UK have either shut down, or found new investment, or even new owners to help them steer through the financial mire. This has a knock on effect for customers, not simply pushing up the cost of beer, but shattering the amount of choice. You only have to step inside your nearest hostelry to see that a handful of mass produced brands occupy the taps.

There’s hope though, which can be heard in the tone taken by our host and three panellists in this episode of our podcast, all of whom own and work at small breweries in the UK. Sure, there’s a sense of realism throughout, but there’s also a sense that if they’ve made it this far, they might as well keep on going. For beer’s sake, as much of their own.

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