352. You need to do research before you hire a business coach

The decision to hire a business coach can feel daunting. But suppose you want to eliminate the guesswork in starting and growing your business. In that case, hiring a business coach is crucial.

You might be thinking, if hiring a business coach is crucial to my long-term success, how do I hire the right one? First, research to ensure you hire a business coach that will help solve your most pressing challenges. Second, hire a business coach you can trust and feel confident hiring.

Hire a business coach that aligns with your values.

If you're considering hiring a business coach, do your research. People and coaches aren't always what they appear to be—questions to ask to determine if the coach is aligned with your values.

Is it clear what this coach believes?
Does this coach have new-age beliefs? You'll learn this from the copy on their website and social posts. Do they use terminology like the universe, manifestation, astrology, heart-centered, etc.? This question is imperative if you are a Christian and want a coach who aligns with your values.
Does the coach use curse words? They probably aren't a good fit for you if you do not or if that language offends you.
Is it clear who this coach serves and who their soulmate clients are? Do you fit into the person described in their copy?
If you are a woman, do you want a business coach for women who will truly understand your challenges of work, family, motherhood, and womanhood? This coach/client relationship is invaluable. Your femininity is crucial to your business success and living authentically and confidently in who God created you to be. Having the support of a female business coach is a blessing because she will understand the challenges of being a female entrepreneur.

Questions to determine if the coach provides the value you desire and expect in a business coach:

Does this coach have the experience and expertise I need? How long have they been in business? What is their career journey? Are they certified?
Will this coach understand my business and what I need?
Can this coach help me with all aspects of my business? If they specialize, then be sure that specialty is where your root problem(s) lies.
What do testimonials say about this coach? Do they indicate she/he can help me?
Do this coach's clients have businesses similar to mine?
Did the coach provide value on the discovery call? Was it proven that she/he is the one to hire?
Can I trust this coach?
Do I feel an emotional connection with this coach?

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