The Future of Human-AI Interactions in SaaS with Russell Witham, Vivun

The Unexpected Lever

Is AI about to blur the lines between human and machine interactions?

In this episode, Jarod Greene chats with Russell Witham from Vivun, to unpack how AI is reshaping your interactions with vendors and customers. From near-human digital assistants to AI systems that can tackle the unexpected, Russell shares his take on why the next few years could redefine the way we work and communicate.

In this episode, you’ll learn:

1. The future of AI-driven customer interactions: Why AI-powered tools are poised to blur the line between human and machine in customer support and beyond, transforming how businesses engage with clients, partners, and vendors.
2. Breaking free from rigid decision trees: Advanced AI agents can handle edge cases and complex scenarios. This will help customer service systems be more agile and will eliminate the frustrations of traditional, structured support systems.
3. AI's growing role in B2B SaaS: We all know the evolution of AI technology is accelerating. This means we have to create solutions that adapt and respond just as fast. Businesses have the opportunity to harness AI tools to improve workflows and customer experiences, and maintain a competitive edge.

Things to listen for:

(00:00) Introduction

(00:21) The rise of AI in B2B SaaS

(01:29) The Turing Test and its relevance to modern AI

(02:28) How AI is expanding beyond structured decision trees

(03:03) Why today’s AI tools are better equipped to handle edge cases

(03:25) The evolution of AI capabilities and what’s coming next

(04:39) Why now is the time to embrace AI-driven solutions