Segmenting Your Email Audience for Maximum Impact

Unbox the Inbox | Email Marketing for Subscription Businesses

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Ever felt like you're playing a never-ending game of email tag with your subscribers, constantly missing the mark?
Well, buckle up and join me, Gary Redmond, as we navigate the twists and turns of email marketing automation, and discover how segmentation is the GPS guiding subscription businesses to their destination.
I'll walk you through my own maze of manual email blunders and the 'aha' moment when tools like Zapier shed light on a path to seamless subscriber management.
This episode is a treasure map, revealing how to avoid the quicksand of unengaged leads and sail smoothly into the haven of loyal customers—all while slashing the dreaded churn rate with savvy automations.
Get ready to crack the code on sending messages that resonate instead of ones that retreat to the dreaded 'unread' folder.
I'll recount a tale of a client with a monolithic list of 10,000 contacts and the magic we worked to transform it into a well-oiled, response-driving machine. It's time to harness the power of triggers and actions that turn casual browsers into active buyers and at-risk subscribers into brand champions.
With practical advice and a dash of my own experiences, you'll learn how to weave the spell of targeted communication—turning your email marketing campaigns from a wild guessing game into a finely-tuned symphony of success.
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Rozdziały

1. Automating Email Marketing With Segmentation (00:00:00)

2. Segmentation and Automation in Email Marketing (00:10:52)