03. Underdog Small Shop with Sandra Pedersen


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This one goes out for the small fundraising shops out there. Sandra Pedersen tells her journey from a Fortune 500 company sales rep to becoming the only fundraiser in a local women’s shelter. Here’s her underdog story: how she brought her annual dollars raised from $90,000 to $520,000 over three years, how she believes that donors and great stewardship are the keys to sustainable fundraising, and where she is going next.

Sandra is a Chavender Small Shop Client Success story.

This is an episode to inspire, to remember that the journey is worth it, and that it is always possible to find good people when you need them post.

Sandra beautifully articulates the impact of the gift and the importance of focusing on the impact, and not the value of the gift itself. Money allows mission to grow and thrive.

“The core of fundraising is your donors, your people. That’s what gets me excited. I want them to feel really good about the donation and to share with their friends about the impact and the story. – Sandra Pedersen

Learn More About:

  • A Chavender Small Shop Client Success story
  • The importance of community and finding your people
  • Radical ownership of our lives and our purpose and the importance of practicing gratitude

Connect with me:

Email: jenny@chavender.com

Website: chavender.com

Instagram (Podcast): @underdog.leadership.podcast

Instagram (Jenny): @jennychavender

Facebook: @ChavenderFundraising

YouTube: Underdog Leadership | Podcast by Jenny Mitchell

LinkedIn (Podcast): Underdog Leadership Podcast | Hosted by Chavender

LinkedIn (Jenny): Jenny Mitchell, CFRE, CEC, DMA

Podcast VIP Email List: https://chavender.activehosted.com/f/27

Connect with Sandra:

Email: ms.sandrapedersen@gmail.com

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