How Online Authority is Essential to SEO for Pet Bloggers: Jessica Shipman of BlogPaws

Wear Wag Repeat: Grow Your Pet Industry Business Online

If you’ve been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you’re going to love today’s expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws.

Jessica and I explored some exciting trends and tactics that every petpreneur will find useful when it comes to keeping their blog organized and efficient.

We’re both excited about the shift back to long-form content! Jessica shares great advice on how to adapt your blogging and social media strategy to today's algorithms.

We also cover these pet business blogging tips:

• The top three SEO essentials you need to focus on when creating new blog posts.

• How to create a content catalog and track your blog's performance using a tool such as Airtable.

• What a content brief is and how it can streamline your writing process, making your posts more effective and focused.

• The importance of Google's E-E-A-T (Experience, Expertise, Authority, Trust) guidelines and how to apply them to build trust with your audience.

Join me for BlogPaws LiVE in Boulder, CO, this November 15-16 and use my discount code for $30 off your registration! CODE: TORI30