Przejdź do trybu offline z Player FM !
Marketing to Gen Z: What do Gen Z consumers want from brands?
Manage episode 360923936 series 2519658
Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.
Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.
Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today.
Read our latest blog on Gen Z to find out more.
Host:
Andrew McDougall, Director, Mintel Beauty & Personal Care.
Guests:
Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.
Jonny Forsyth, Director, Mintel Food & Drink.
155 odcinków
Manage episode 360923936 series 2519658
Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.
Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.
Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today.
Read our latest blog on Gen Z to find out more.
Host:
Andrew McDougall, Director, Mintel Beauty & Personal Care.
Guests:
Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.
Jonny Forsyth, Director, Mintel Food & Drink.
155 odcinków
Wszystkie odcinki
×![Artwork](/static/images/128pixel.png)
1 Rewarding homeowners: Interview with Mesa co-founder and CEO Kelley Halpin 26:55
![Artwork](/static/images/128pixel.png)
1 Food and Drink Trends for 2025 and beyond 30:52
![Artwork](/static/images/128pixel.png)
1 Brand transformation: Interview with Bread Financial’s CMO Nick Antonelli 33:49
![Artwork](/static/images/128pixel.png)
1 Beauty and Personal Care Trends for 2025 and beyond 43:17
![Artwork](/static/images/128pixel.png)
1 Buy Now Pay Later: Interview with Zip’s CMO Jinal Shah 41:26
![Artwork](/static/images/128pixel.png)
1 US Election: American values and consumer sentiment 28:29
![Artwork](/static/images/128pixel.png)
1 The Future of Travel Credit Cards with Citi: Interview with Anthony Merola, Head of Proprietary Products for Citi Branded Cards 27:09
![Artwork](/static/images/128pixel.png)
1 The Silver Economy: Understanding the 55+ consumer 28:12
![Artwork](/static/images/128pixel.png)
1 Global Outlook on Sustainability 2024: Bridging the value-action gap 30:18
![Artwork](/static/images/128pixel.png)
1 Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo 28:47
![Artwork](/static/images/128pixel.png)
1 Declining FMCG innovation: What should brands do? 28:52
![Artwork](/static/images/128pixel.png)
1 Paris 2024: What Marketers need to know about the Olympics 29:40
![Artwork](/static/images/128pixel.png)
1 Are ultra-processed foods the new tobacco? 23:50
![Artwork](/static/images/128pixel.png)
1 How Euro 2024 affects consumer travel, leisure and spending 34:10
![Artwork](/static/images/128pixel.png)
1 How AI is supercharging market research and innovation 40:36
Zapraszamy w Player FM
Odtwarzacz FM skanuje sieć w poszukiwaniu wysokiej jakości podcastów, abyś mógł się nią cieszyć już teraz. To najlepsza aplikacja do podcastów, działająca na Androidzie, iPhonie i Internecie. Zarejestruj się, aby zsynchronizować subskrypcje na różnych urządzeniach.