Najlepsze podcasty z kategorii: Rockstar CMO (2024)

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The Building a Real ICP and Signal and Noise over a Cocktail Episode 1:00:01

6d ago1:00:01

1:00:01

In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps: Understand the target Industry, category, or sector Define the firmographics - things like company size and revenue Research the…

1
Combining Process Improvement and Customer Experience: A Conversation with Rick Denton of EX4CX 39:09

7h ago39:09

39:09

In this episode of Getting to Aha!, Darshan Mehta is joined by Rick Denton, Managing Principal at EX4CX. Join them as they discuss how businesses can improve customer experience by leveraging feedback and data, the importance of combining process improvement with a customer-centric approach, and the alignment of customer experience (CX) efforts wit…

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[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands 43:05

6d ago43:05

43:05

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands. You’ll learn why, when gathering data, you must strike a balance between qualitative and quantitative data, get the lowdown on why insights need to be broader than just market research, and …

1
The Pediatric Cardiologist turned CRO at Japhy AI ft. Steph Reck 56:45

9d ago56:45

56:45

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠⁠https://www.clientsuccess.com/⁠⁠ Steph Reck, CRO at Japhy AI, joins me on the She's So Suite Podcast and sheds light on the emotional challenges of layoffs, and the importance of supp…

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The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail 1:10:48

13d ago1:10:48

1:10:48

This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’ content things.The topics they discussed: Marketing technology - and Cathy’s most recent blog post Breaking up with your website, the relevance of our corporate websites and how that changes our conte…

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The Power of Personalized Corporate Gifting: A Conversation with Millie Tadewaldt of Brilliant 42:05

14d ago42:05

42:05

In this episode of Getting to Aha!, Darshan Mehta is joined by Millie Tadewaldt, the founder and CEO of Brilliant. Join them as they discuss personalized corporate gifting, the need for technology in the gifting process, and the measurement of ROI. Millie Tadewaldt is the founder and CEO of Brilliant, a company specializing in personalized corporat…

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The Good Budget Housekeeper and Renting Success Episode 1:04:02

20d ago1:04:02

1:04:02

In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F’in Fundamentals of Good Budget Planning and discuss some fresh research(shared on LinkedIn) from Mike Raimondi of B2B Market Calc. They discuss: // Benchmark Your Budget vs. Peers // Separate program expenses into Campaigns vs. Shared Services // Find your path to…

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[Greatest Hits] Boosting Customer Experience through Behavioural Insights with Andrew Custage, Head of Insights at Medallia Market Research 43:37

21d ago43:37

43:37

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Andrew Custage, Senior Director and Head of Insights at Medallia Market Research. Join them as they discuss striking a balance between qualitative and quantitative data, customizing survey questions, and differentiating between active customers and inactive customer…

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The Customer turned Global Head of Customer Support Operations ft. Natalie Beckerman 44:45

25d ago44:45

44:45

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠⁠https://www.clientsuccess.com/⁠⁠ Natalie Beckerman, Global Head of Customer Support Operations at IHG Hotel and Resorts joins me to share her dynamic career path filled with wild chal…

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The 5 F'in' STARS and Content Beyond Websites Cocktail Episode 1:02:47

27d ago1:02:47

1:02:47

In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with their 5 F’in’ Marketing Fundamentals. Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rocks…

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The Power of Moringa: A Conversation with Lisa Curtis of Kuli Kuli Foods 34:46

28d ago34:46

34:46

In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Lisa Curtis, founder and CEO of Kuli Kuli Foods. Join them as they discuss Lisa's journey in promoting nutritious and sustainable food products, the challenges of sourcing high-quality ingredients, and her commitment to paying it forward. Lisa is the founder and CEO of Kuli Kuli Food…

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The STARS and a Cocktail of Generalist and Specialists Episodes 1:03:06

1M ago1:03:06

1:03:06

Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business’s needs that they’ve lifted from Michael D Watkins’ classic business book The First 90 Days—STARS: // Startups // Turnarounds // Accelerated Growth // Realignment // Sustained Success And discuss the challenges and opportunit…

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[Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse 39:19

1M ago39:19

39:19

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Sanjai George, CEO of Double Horse. Join them as they discuss effective communication and simplicity in retail, the value of adapting to the changing retail landscape, and why customer feedback is so important. Sanjai also discusses the changes and trends that have …

1
The Physician turned CGO ft. Summer Brown 48:37

1M ago48:37

48:37

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Join me, Kristi Faltorusso for an inspiring episode as I delve into the extraordinary career of Summer Brown, CGO at CipherHealth. Summer is a trailblaz…

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The Shiny Things and Smart Strategies and Life is a Cocktail Caberet with Robert Episode 43:53

1M ago43:53

43:53

This week with Jeff Clark away, we continue to try different things as our host Ian Truscott reads from a book chapter he’s written called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age” and would like some feedback on the topic. Ian then joins Robert Rose, Fractional Marketing Leader, and Chief Troublemaker at The Content Adviso…

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Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker 37:33

1M ago37:33

37:33

In this episode of @Getting to Aha!, Darshan Mehta is joined by Greg Segal, a writer/director and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. Greg Segal is a writer/director and producer based in New …

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A Leader from the Start ft. Catherine Blackmore (GVP, Oracle Applications Service Excellence) 44:06

2M ago44:06

44:06

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠⁠https://www.clientsuccess.com/⁠⁠ Catherine Blackmore (GVP Oracle Applications Service Excellence) joins me on the She's So Suite Podcast to share her invaluable advice on intentional …

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The Cathy on Content and Robert on SEO, Expresso and Tequila Episode 1:03:03

2M ago1:03:03

1:03:03

This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be discussing what’s caught their eye in the news, a relevant topic, and what’s coming up. This week, Ian and Cathy discuss Cathy’s recent trip to London for …

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[Greatest Hits] Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk 39:55

2M ago39:55

39:55

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Sidelnyk, highly accomplished session drummer and music programmer, and Jim Turner, an experienced entertainment industry professional. Join them as they discuss the importance of standing out in a competitive industry, the importance of curiosity and learning…

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The Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth Matters 33:14

2M ago33:14

33:14

In this episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales, and the role of sales managers. Alan Versteeg is an engineer turned sa…

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The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode 58:23

2M ago58:23

58:23

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director turns the table on our host Ian Truscott to interview him about an upcoming chapter he’s writing for a collective book called “Collecting Jelly Beans; timeless wisdom to grow your organization”. The topic for Ian’s contribution to the book is a guide on how …

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[Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth 42:29

2M ago42:29

42:29

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surfac…

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The Grant Johnson MPI Special Episode 44:03

2M ago44:03

44:03

This week, our host Ian Truscott and Jeff Clark, our resident strategy advisor and former Forrester Research Director, are joined by five-time CMO and marketing mentor Grant Johnson, to discuss his Marketing Performance Index. It’s Grant’s fourth time on the show, the last time being episode 144. He is a serial CMO who has held the top marketing jo…

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Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at Soundhound 33:35

2M ago33:35

33:35

In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also s…

1
The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode 57:28

3M ago57:28

57:28

This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020. They run through the five points Jeff made in that discussion, and asks him if things have changed in the intervening years. Plus, Ian asks if Jeff st…

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[Greatest Hits] Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand 47:56

3M ago47:56

47:56

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Join them as they explore helping people with chronic pain find relief through alternative approaches, the power of emotions in influencing physical wellbeing, and the use of Emotional Freedom Techn…

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The Writer turned CPO of Viator ft. Kristin Dorsett 48:51

3M ago48:51

48:51

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ In this episode, I sit down with Kristin Dorsett, Chief Product Officer at Viator. Kristin is a dynamic leader passionate about building businesses and …

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The 5 Steps for Metrics and Authentic Pride Over a Cocktail 48:49

3M ago48:49

48:49

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics that they discussed last week. Ian then joins Robert Rose, Chief Troublemaker at The Content Advisor…

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Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited 39:57

3M ago39:57

39:57

In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions. Heath Tredell is the Managing Director of Bablake House Limited, a family-owned residential home that offers ho…

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The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode 56:17

3M ago56:17

56:17

This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics. And then, in our virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, shares with Ian a fantas…

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[Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo 44:39

3M ago44:39

44:39

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers f…

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The Actress turned CMO of WorkRamp ft. Jack Foster 48:59

3M ago48:59

48:59

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Jack Foster is a dynamic CMO who has been steering the marketing team at WorkRamp for over two and a half years. Jack shares how she's nurtured an all-f…

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The Chat with ChatGPT and What’s Next for Search Episode 58:59

3M ago58:59

58:59

This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our resident strategy advisor and former Forrester Research Director, and our host Ian Truscott attempt to answer the five questions it asks. Ian then retir…

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Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe 43:00

3M ago43:00

43:00

In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. Dustin Elliott …

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The New Products, New Markets and the Death of the Follower Episode 55:39

3M ago55:39

55:39

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing product into a new market, and Ian adds a final point about when to involve marketing. Ian then retires to our virtual bar, with Robert Rose, Chief Tro…

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[Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu 52:06

3M ago52:06

52:06

In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discu…

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The Rockstar Turned Co-Founder of CMP Research ft. Nicole Kyle 43:29

4M ago43:29

43:29

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ In this episode, Nicole Kyle candidly discusses the challenges faced by women in male-dominated industries, the pressure of being one of the few female …

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The 5 Steps for Campaign Planning and Apple Crushing It Episode 55:21

4M ago55:21

55:21

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director shares with our host Ian Truscott his 5 steps for orchestrating large-scale B2B marketing campaigns, from leadership, people, and business goals to budget. After his scheduling challenges of last week, Robert Rose is back in the bar with a topical thought on …

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Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency 30:36

4M ago30:36

30:36

In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strate…

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The Frontline Marketing with Jeff and The Greatest Story Episode 35:55

4M ago35:55

35:55

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio. They discuss a topic Ian touched on a couple of episodes ago, Forrester’s concept of Frontline Marketing. Is it a one hit wonder? Although Ian got one co-host back, he lost anot…

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[Greatest Hits] The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online 43:33

4M ago43:33

43:33

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cu…

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The Pediatrician turned CRO ft. Stephanie Valenti 47:11

4M ago47:11

47:11

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Stephanie Valenti, a dynamic leader who has shattered glass ceilings in multiple C-level positions, joins me, Kristi Faltorusso, to delve into the candi…

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The Be Honest and a Social Cocktail in a Walled Garden Episode 41:04

4M ago41:04

41:04

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about walled gardens. It’s last week without Jeff, so our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Not the regular competitors #2 - Ren…

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Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos 38:06

4M ago38:06

38:06

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex…

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The Art of Sales Evangelism: Building Quality Pipeline and with Donald Kelly 54:34

4M ago54:34

54:34

🎙️ Want to fill your pipeline with quality leads and close more deals faster? Tune in as Donald Kelly, the Sales Evangelist, reveals his proven strategies: A 3-step LinkedIn outreach method that sparks conversations Creating content that makes your target buyers stop scrolling The multi-channel approach to earning trust and booking meetings Optimiz…

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The Ian Does a Solo in the Studio and Robert Wonders Why Elon Hates Marketers Episode 47:33

4M ago47:33

47:33

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Right fit marketers #2 - Is the Forrester term “Frontline marketers” complete bollocks? #3 - The Buying Tribe #4 - Distinct and Diffe…

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[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co. 30:02

4M ago30:02

30:02

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your…

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The Athlete turned CEO ft. Kristin Savilia 45:31

5M ago45:31

45:31

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠ Kristin Savilia, CEO at JOOR, joins me on She's So Suite to share her profound insights into leading a SaaS startup as a female CEO, nurturing a support…

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The Ian has 5 Thoughts and Robert Differentiates with a Cocktail of Content Episode 43:31

5M ago43:31

43:31

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week - which are: #1 - Doing a podcast monologue #2 - People asking to pick your brains #3 - Why aren’t people filling in your form? #4 - Ask why you ar…

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Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green 33:04

5M ago33:04

33:04

In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also dis…

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