Najlepsze podcasty z kategorii: UX Collective (2024)

1
The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan | Why Search Quality is Key for Ecommerce, How Product Data Affects Search, What Businesses Gain ... 23:47

3h ago23:47

23:47

In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function. Joining us is Arv Natarajan, Director of Product at GroupBy Inc. Arv shares his insights on improving search capabilities to enhance customer satisfaction and conversion rates. We discuss data catalog quality, the r…

1
UXRConf 2021 - Taylor Kim and Lisa Madokoro - Building The Future of Work Using UXR Skills 19:22

3d ago19:22

19:22

Naturally, most of our research skills and efforts are put towards creating better products and services. However, those same skills can be put towards other, equally important initiatives as well. Taylor Kim and Lisa Madokoro are two researchers who work on employee research, leveraging research methods to create a better and more productive work …

1
UXRConf 2021 - Evelina Deleanu - Into the Wild! Surviving Research Where Few Go 16:18

3d ago16:18

16:18

There's field research, and then there's field research. Lucky for us, Evelina is here to help us prepare for the latter. Evelina leads UX at Chai One, an agency that does research and design work with companies in the energy sector. That means much of her research has her doing field research in some truly challenging places, like oil rigs and nuc…

1
UXRConf 2021 - Colette Kolenda - The Strategy Behind Building a Strategic Research Team at Spotify 31:14

3d ago31:14

31:14

Tactical research is important. Is it fun? Sometimes. Would we rather be doing strategic research 99% of the time? Heck yes. The path to a place where your research function is doing strategic research is murky, but lucky for us, Colette is here to demystify it for us.Autor: Learners Collective Inc

1
UXRConf 2021 - Vidhika Bansal - The 5 Love Languages: The Secret to UX Research That Lasts 23:44

3d ago23:44

23:44

So much about successful research work comes down to great communication. But, how often do you get the chance to level up this crucial skill? Playing off the bestseller, 'The 5 Love Languages: The Secret to Love that Lasts', watch as Vidhika outlines what she believes are the five key tenets to successful research communication and great stakehold…

1
UXRConf 2021 - Pacha Chen - Cybersecurity UXR: Complex Applications and Expert Users 23:03

3d ago23:03

23:03

Much of the research we do as UX researchers follows a fairly standard approach. Don't tell the user too much about what you're building so you don't bias them, do low fidelity research before testing engineered prototypes, etc. However, when you're working with expert users, that doesn't work anymore. Expert users are a type of user that are often…

1
UXRConf 2021 - Victoria Sosik - Impact and UX Research: What Is It and How Do We Know We've Achieved It? 15:40

3d ago15:40

15:40

Researchers know they add value to the teams they're on. But tracking that value... can be tough. The impact of our work often doesn't show up in easily viewed metrics, but instead influence key decisions to move in one direction or another. Victoria, Director of UX Research at Verizon, has developed her own approach to help her team track the impa…

1
UXRConf 2021 - Dave Hora - The Research Skills We Need to Succeed 32:16

3d ago32:16

32:16

The role of the UX researcher is evolving. There's less clarity about what it takes to get to the next stage of your research career. What skills am I missing today? In this talk, Dave outlines the key skills that make up the reserach role, how to map them out, and plan to acquire the ones you need next. It's an evidence-based approach that'll help…

1
UXRConf 2021 - Satsuko VanAntwerp - Align Your Career To Your Ikigai 13:46

3d ago13:46

13:46

Our work as researchers is more than just a job. For many of us, it feels like a calling, work we were always supposed to be doing. But, as with everyone, sometimes we lose that feeling. Falling into a rut is easy, and finding your way out can be much harder. In this talk, Satsuko introduces us to the Japanese concept of Ikigai, and outlines how to…

1
UXRConf 2021 - Sheri Byrne-Haber - UXR with Participants with Disabilities 26:30

4d ago26:30

26:30

Let's face it, UX Researchers don't do enough accessibility research. We have lots of good excuses, but now it's a legal requirement to make sure our applications are compliant with key accessibility standards. Sheri Byrne-Haber has been an accessibility advocate and expert for years, and she's here to knock one excuse off our collective lists - kn…

1
UXRConf 2021 - Loi Goulet - Choosing Your Flavor of Research Leadership 21:24

4d ago21:24

21:24

There's no 'one-size-fits-all' approach to leadership roles, and that holds especially true for research. So, how do you plan for and start practicing the approach to research leadership that's right for you? Join Loi, former research leader at Facebook, Trip Advisor, and Buoy Health, to learn more about different approaches to managing a research …

1
UXRConf 2021 - Molly Stevens and Lukas Vermeer - Power of Partnership: Research and Experimentation FTW 30:21

4d ago30:21

30:21

One major critique of UX Research is that it's often "too obscure" to tie new insights back to the bottom line. How do qualitative insights translate into more growth or revenue for the company? Molly and Lukas lead the research and experimentation teams at Booking.com, and they're here to share with you how they join forces to measure the impact o…

1
UXRConf 2021 - Abby Hoy Baylen - The Research-Led Beta is a Mixed Methods Paradise 22:18

4d ago22:18

22:18

Beta programs in product development are nothing new. Deploying new software or hardware features, and then talking to users about them, has been around for decades. But, what if instead of product managers and leaders designing beta programs, we instead took it under our purview as researchers. How would we design these programs differently? Join …

1
UXRConf 2021 - Vanessa Wiegel - How UXR Can Shape the Industrial Design of Physical Products 16:35

4d ago16:35

16:35

Hardware research is infinitely more difficult to do than software research. You have a physical object to manage, that often has a digital component to it as well, which can break down and is very hard to update. But there's also another key consideration: how your hardware interacts with a diverse physical environment. Vanessa leads research for …

1
UXRConf 2021 - Meg Roebling - Setting Up a Research Repository That Will Actually Be Useful for Your Team 30:05

4d ago30:05

30:05

Sourcing a tool to create a research repository is easy. Implementing a research repository in a way that's compliant with legal, is used in a consistent manner by researchers, and is accessed frequently and correctly by stakeholders... that's extremely hard. Meg knows this first hard. Join Meg as she walks you through a six month process to fully …

1
How Top Shopify Stores Optimize for More Sales: 4 Must-Know Conversion Principles — Claus Lauter | Why Conversion Optimization Matters for Ecommerce, The Four Key CRO Principles, Why Simplifying Content ... 14:19

5d ago14:19

14:19

In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue. Download your copy of the Conversion Rate Optimization Handbook. Instant download here: https://ecommercecoffeebreak.com/conversion-optimization-handbook/ Topics discussed in th…

1
How to Drive Organic Traffic in an AI World — Mike Simmons | How Focused SEO Can Quickly Boost New Stores, How to Use Keywords In Product Titles, Why a Long-term SEO Approach Works Best, How to Optimize ... 30:53

6d ago30:53

30:53

In this podcast episode, we explore how to drive organic traffic in an AI-driven world. Joining us is Mike Simmons, the owner of Plugin Useful. Mike shares his journey from software engineer to successful entrepreneur, leading a health tech company to significant growth before focusing on empowering Shopify entrepreneurs. Mike dives into the essent…

1
UXRConf 2020 - Behzod Sirjani - You Are Not Your Research Report 13:06

11d ago13:06

13:06

Too often, employees can be seen as just what we produce. And researchers produce research reports. But we're a lot more than just report makers, and if we dig deep into our true roles, we'll understand just how important teaching, training and more are for our success. Join Behzod as he digs into a more holistic view of our job.…

1
UXRConf 2020 - Amber Westerholm-Smyth and Carolina Pizatto - Personas Are Dead. Long Live Personas! 17:56

11d ago17:56

17:56

Are personas bad tools? Or do they just have a bad reputation because they're being built wrong? Amber and Carolina took a new approach to building personas, reimagining the data they contain, the way to build them, and the artifacts they produce. If you're looking for a better way to communicate information about your users, don't miss this step-b…

1
UXRConf 2020 - Nicky DePaul and Kira Klaas - Rebranding With Research 15:25

11d ago15:25

15:25

We all know that research is an important component of a successful new product or feature, but what else can it do? Over at Brex, Nicky and Kira teamed up to find a way to leverage research for Brex's rebranding efforts. Tun into this talk to learn more about how you can use research to find success on a rebrand.…

1
UXRConf 2020 - Molly Stevens - Escape Velocity: Finding Our Path in the Next Decade 14:31

11d ago14:31

14:31

Change is afoot in the research world. There's never been more researchers in the field than there are today, but, there's also never been as much research being done by non-researchers as there is today, either. What does that mean for research practitioners? Molly Stevens, Director of Research at Booking.com, joins us to share what she believes i…

1
UXRConf 2020 - Jennifer Siedjak - TL;DR: Testing Copy 33:34

11d ago33:34

33:34

Prototypes and designs are multi-faceted. As researchers, often we're looking at the experience as a whole, but sometimes we need to get extra focused on one part of the experience. And sometimes, that part is copy. In this talk, watch as Jennifer shares about why she thinks testing copy needs a new approach, and how she's been able to effectively …

1
UXRConf 2020 - Sekai Farai - The Impossibility and Irrelevance of Empathy 23:02

11d ago23:02

23:02

Empathy is a word we hear a lot in research. Maybe even too much? Lucky for us, Sekai is here to question that. Is empathy an obsession that doesn't do us or our participants any good? Should we be focusing on something else entirely? Join Sekai for an unforgettable talk on the irrelevance of empathy.…

1
UXRConf 2020 - Lara Vujovic - Understanding and Measuring User Emotions: The Missing Puzzle Piece 32:23

11d ago32:23

32:23

Researchers see a lot of emotions when we're out in the field. But it's hard to know what to do with these emotions when it comes to translating them into insights that our teams can use. Can we measure them? Categorize them? In her talk, Lara outlines how to make sense of emotions and use that data to drive powerful research insights.…

1
UXRConf 2020 - Eran Ben-Ari - Tales From The Other Side: Research and The Exec Table 30:48

11d ago30:48

30:48

As researchers, we often feel like big decisions are constantly being handed down to us. Why aren't we in the decision making process? What's going on behind those closed doors at the big mahogany table? Eran Ben-Ari is a product exec who's here to share with you what you need to know about executives to build an efficient and effective research pr…

1
UXRConf 2020 - Monal Chokshi - Structuring Your UXR Team 34:58

11d ago34:58

34:58

Should research teams embed, or be centralized? What skills does a research team need? What level(s) of seniority should it have? Structuring a research team is no easy task. Monal knows this first hand, having built the research team from the bottom up at Lyft. In this talk, watch as Monal shares her advice for how best to structure a research tea…

1
UXRConf 2020 - Patti Carlson - Levelling Up the Impact of Research Insights with an Internal Marketing Plan 24:01

11d ago24:01

24:01

There's nothing worse than doing incredible research, presenting it to stakeholders, and then having nothing happen. To avoid this, researchers need to develop a new skill: marketing! Patti Carlson is the Director of Research at Mailchimp, and she makes marketing plans for many of her team's key research initiatives, to make sure they land and have…

1
UXRConf 2020 - Atikh Bana - Researching the Command Line Interface 29:19

11d ago29:19

29:19

For those of us who've worked closely with engineers, we know they are of a different breed. Their tooling and workflows look unrecognizable compared to those of accounting, legal, finance, HR, or almost any other line of work. That means our approach to doing research on developer tooling needs to adapt. Watch as Atikh shares his advice for doing …

1
UXRConf 2020 - Colette Kolenda - Combating Memory Limitations Through Simultaneous Triangulation 33:03

11d ago33:03

33:03

Remembering everything you did yesterday is tough, let alone what you did last week. But often, these are the questions researchers pose to their participants during an interview. How can we overcome the fact that humans are forgetful? In this talk, Colette talks about her work leveraging triangulation, the use of multiple varied research methods, …

1
UXRConf 2020 - Andrea Sutyak and Beth Wendt - Replicating the Workout Experience for Research 27:21

11d ago27:21

27:21

When doing research, it's often the case that we can just sit down or join a video call with our user, and discuss a prototype or product. But sometimes, to really evaluate a user's experience, we need to do something much more intensive. Peloton makes one of the world's most popular products, a workout bike that's paired with live classes, and is …

1
UXRConf 2020 - Noam Segal - Banish Your Imposter: Where UX Research Began, Where It's Going, and Why You Belong 37:01

11d ago37:01

37:01

All of us have been in situations where we've wondered if we belong. It's a natural experience. But, we don't have to feel that way in research. Many of today's leaders have felt the exact same feelings of imposter syndrome you might be feeling now, and have found ways to overcome. In this talk, watch as Noam takes us through his process for gettin…

1
UXRConf 2020 - Yoanna Dosouto - What Design Ethnography Can Do For You: Connecting Decision Makers to Users 33:40

11d ago33:40

33:40

When we do research, most of the time we use our tried and true methods: usability tests, interviews, and surveys. How about we expand our toolkit? In this talk, Yoanna teaches us about the power of ethnography. Here she explains what it is, how it helps, and a case study to tie it all together.Autor: Learners Collective Inc

1
UXRConf 2020 - Alba Villamil - The Ethical Researcher's Checklist 21:31

11d ago21:31

21:31

If you're anything like us, when we get an exciting research project thrown onto our plate, we can't wait to get started. Let's get to recruiting and talking to customers! But wait! Let's pause for a second. Have we done everything we need to do to protect the sensitive information of our users, and make sure we do no harm? Today, Alba shares her '…

1
UXRConf 2020 - Sarah Wittman - The Replication Crisis: Why Researchers Should Care and What We Can Do About It 19:10

11d ago19:10

19:10

If you've been paying attention to the psychological sciences, you've probably heard of the replication crisis. Thousands of studies, including some seminal papers, have been unable to be replicated and the legitimacy of their findings have been called into question. What impact does this have on UX research, and what can we learn from this whole d…

1
UXRConf 2020 - Kira Cassels and Kathryn Brookshier - Using Blueprint Fidelity to Focus Teams on Impactful Ideas 23:36

11d ago23:36

23:36

When it comes to doing concept tests and usability studies, sometimes a wireframe just isn't enough, while a fully engineered product is way too much. Is there something in between? In this talk, watch as Kira and Kathryn from Indeed share a new approach using 'Blueprint Fidelity' prototypes.Autor: Learners Collective Inc

1
UXRConf 2020 - Snigdha Diehl - A 30-60-90 Day Plan for Making an Impact with Your New or Existing Research Practice 17:34

11d ago17:34

17:34

When you're jumping into a new job, you want to hit the ground running... especially if you're the only UX researcher on the team. But, what's realistic? How do we make sure we show steady, consistent progress, without overwhelming ourselves or missing the mark. In this talk, Snigdha shares her 30-60-90 day plan for any new research hire owning a n…

1
Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Effective ... 22:41

13d ago22:41

22:41

In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies. Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, an…

1
What Happens If You Automate Your Marketing? Watch This — Emily & Alan Braithwaite | How To Start with Email Automation, What Information to Collect When Building an Email List, What KPI's Measure Email ... 34:55

14d ago34:55

34:55

In this podcast episode, we discuss how to automate your marketing and take control of your online ecosystem. We explore the impact of automation on marketing efficiency. Our featured guests on the show are Emily and Alan Braithwaite from yellowtuxedo.co.uk Topics discussed in this episode: How to get started with email marketing automation for eco…

1
UXRConf 2019 - Christina Janzer and Michael Massimi - Taking a Different Tack: How We Built Up Research at Slack 35:28

16d ago35:28

35:28

How can you turn research into less of a tactical practice, and more of a strategic one? If there's one company that's figured it out, it's Slack. In this talk, Christina Janzer and Michael Massimi share their vision for research with us, and how it's allowed them to stay on the inside of the decision curve of major company initiatives at Slack.…

1
UXRConf 2019 - Noam Segal - Strive for a Child's Mindset: Lessons I’ve Learned from my 4 Year Old 20:23

16d ago20:23

20:23

Sometimes we need to take a step back to take a step forward. Like waaaay back. In this talk, Noam suggests we think back to when we were kids to rediscover some unwritten rules about research. To see everything with fresh eyes again, and return to our paths of growth. What do you think?Autor: Learners Collective Inc

1
UXRConf 2019 - Vivianne Castillo - The Siren Call of Self-Neglect 49:25

16d ago49:25

49:25

Returning for her second year in a row, Vivianne Castillo puts out the call for UX Researchers everywhere to do some deep self-reflection. Vivianne reminds us that not only do we have the capacity to do good, but to do harm, especially to our participants. By not doing deep and thoughtful work on ourselves, we risk hurting those we're trying to hel…

1
UXRConf 2019 - Mithula Naik - How to Serve a Nation 28:20

16d ago28:20

28:20

Most researchers work in the private sector, but if you've used government services lately, you know quite well that the public sector is in dire need of our skills as well. Mithula Naik, who heads up research for the Canadian Digital Service, outlines her approach to pushing for positive change in government services as a research leader.…

1
UXRConf 2019 - Shruti Ramiah - Design it Wrong: How Designing for Research is Different 30:12

16d ago30:12

30:12

Design can be more than a tool for design. It can be a fantastic research tool, as well. If you're a designer doing research, Shruti Ramiah has some tips for you. Leverage your design superpowers to craft research experiences that only you are able to create.Autor: Learners Collective Inc

1
UXRConf 2019 - Kate Towsey - The State of ResearchOps: More Than Just Theory 27:33

16d ago27:33

27:33

As one of the faster growing fields of work, Research Ops is on the rise! But what is ReOps? Who does ReOps? Am I ReOps? Listen as Kate Towsey, founder of the ResearchOps Community, answers these questions and more.Autor: Learners Collective Inc

1
UXRConf 2019 - Victoria Sosik - Scaling UXR Impact: Case Studies from Google Maps 39:09

16d ago39:09

39:09

When we're working on a research project, we're often planning for a scope of impact that's fairly local: a PM, a designer... maybe a few additional managers. But when we join large organizations with massive products, we need to think massive impact as well. How do we take the results of a small project and amplify them? Tune into this talk by Vic…

1
UXRConf 2019 - Gregg Bernstein - Opportunistic Research 35:16

16d ago35:16

35:16

Don't get us wrong, we love it when we're able to see ahead and prepare for our future research needs. But, in fast paced environments, the future is often uncertain, and so are the needs of our stakeholders. How can we be ready when a big research opportunity arises? Watch as Gregg Bernstein, Sr. Director of Research at Hearst Magazines, teaches u…

1
UXRConf 2019 - Ovetta Sampson - Towards a More Perfect Union: Equalizing the Value of Research and Data Science 38:32

16d ago38:32

38:32

When it comes to research impact, influence is what it's all about. But, we don't learn about influence building in school, or when we onboard to a new company. Lucky for all of us, Ovetta Sampson is here to help. She's a pro at building consensus and influence in organizations like Google, Capital One, and Microsoft, and she's going to give you th…

1
UXRConf 2019 - Nicole Hill and Ling Hu - Measuring Trust When Conversion Isn't Enough 37:40

16d ago37:40

37:40

Not all that matters can be measured, and not all that's measured, matters. In this talk, Nicole and Ling tell us about their journey to quantify something incredibly important, but equally difficult, to measure: trust. Listen as they outline the steps they took to build a reliable, repeatable system to evaluate how much Groupon customers trust the…

1
UXRConf 2019 - Monal Chokshi - How to Succeed as a UXR Manager: Capitalizing on Your Strengths as a Researcher 39:31

16d ago39:31

39:31

Often times, when you get promoted as a researcher, it's for being great at doing research. But, as you quickly realize, the work and skills of a manager are very different to those of an IC. In this talk, watch as Monal Chokshi, Head of Research at Lyft, gives us her advice for finding success in research management, by leveraging the research ski…

1
UXRConf 2019 - Jing Jing Tan - Plotting: User Interviews Made Visual 29:20

16d ago29:20

29:20

When's the last time you modified your methods? Added a little spice to your research recipes? In this talk, Jing Jing Tan walks us through a new way of using interviews - not just in reports, but in charts and artifacts, too. Let's bring plotting to our interviews with Jing Jing.Autor: Learners Collective Inc

Podcasty warte posłuchania

UX Collective Podcasty

Podcasty warte posłuchania

Skrócona instrukcja obsługi