Najlepsze podcasty z kategorii: Melissa Lambert (2024)

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S2:E8: Transitioning from Sport: Insights with Athlete Development Specialist, Mac St. Onge 36:14

3M ago36:14

36:14

In this episode, we welcome Mac St. Onge, a former athlete turned Athlete Development Specialist. Mac delves into her journey from a Division I ice hockey player to an advocate for athletes navigating life beyond sport via her platform, The Sideline Perspective. Highlights include a detailed breakdown of the 'RISE' framework for athletes dealing wi…

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S2:E7: Athlete Mental Health w/ Sport Psych Dr. Jeni Shannon 31:39

4M ago31:39

31:39

Dr. Jeni Shannon serves as the Director of the Carolina Athletics Mental Health and Performance Psychology Program (AMP). She is a Counseling and Sport Psychologist within the UNC Department of Sports Medicine, providing performance enhancement and psychological services to UNC student-athletes. She is a licensed psychologist, a Certified Consultan…

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Deliverability FAQs 46:53

4M ago46:53

46:53

In this episode of Deliverability Defined, Alyssa and Melissa answer frequently asked questions about domain reputation, handling spam complaints, understanding the promotions tab, reasons for declining open rates, the implications of blocklists, the impact of unsubscribes, and much more. In this episode: [06:48] - What are the best ways to improve…

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Level Up Your Lead Magnets 26:23

4M ago26:23

26:23

While a lead magnet might seem insignificant, creating a high-quality and high-impact offer requires some strategic planning. An effective lead magnet provides a solution that's both valuable and efficient, which creates trust and lays the groundwork for a loyal subscriber base. In this episode of Deliverability Defined, Alyssa and Melissa discuss …

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S2:E6: The Complexities of Body Composition Analysis w/ Sports & Eating Disorder Dietitian, Victoria Lambert 34:29

4M ago34:29

34:29

Victoria Lambert, is a seasoned sports and eating disorder dietitian, who shares her extensive experience and insights on body composition in athletes in our latest episode! We discuss her career journey, her focus on eating disorders in athletes, and her work in division one collegiate athletics. From hospital based clinical exercise and wellness …

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The Future of Newsletters 32:28

4M ago32:28

32:28

The creator landscape thrives on connection, and newsletters have always been a powerful tool for nurturing these relationships. However, email marketing is changing. Just as domain reputation has become a crucial factor in email deliverability, the future of newsletters hinges on creators adapting their approach when needed, and practicing effecti…

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Leveling Up Your Email Engagement with Tarzan Kay 48:48

4M ago48:48

48:48

In this episode of Deliverability Defined, Alyssa talks with email marketing expert Tarzan Kay. They discuss the value of building an engaged email list and prioritizing real connections over high numbers. Tarzan shares her strategies to boost email engagement and deliverability while avoiding gimmicks. They also discuss the role of storytelling in…

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S2:E5: 2x Olympian, Molly Huddle, on Running, Motherhood, & Body Image 28:31

5M ago28:31

28:31

Molly Huddle is a long distance runner and two-time Olympian for Team USA in the 5000 and 10000m, and American Record holder in various distances. She has won 28 x National championships. She is a professional runner for Saucony and new mom. She is an author and co-wrote How She Did It: Stories, Advice, and Secrets to Success from Fifty Legendary D…

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Building an Email Course Flywheel with Sean Stewart 50:02

5M ago50:02

50:02

Many creators understand the importance of email marketing but need help to transform it into a sustainable growth engine. An email course offers a solution that's both powerful and efficient. This strategic approach provides a structured learning experience, establishes credibility, and supercharges audience growth. In this episode of Deliverabili…

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Optimizing Subscriber Experience for Better Deliverability 30:59

5M ago30:59

30:59

Many people find their inboxes overflowing with generic emails and promotional content, all vying to grab their attention. But what separates an email that gets deleted from one that gets opened, sparks engagement, and drives results? Ultimately, effective emails prioritize value over promotion. It's finding and understanding your target subscriber…

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How Does Shared Reputation Work? 34:47

5M ago34:47

34:47

Domain reputation has been a theme this season. And for good reason. In the world of email, IP addresses and domains have reputations that can make or break an email’s journey. While it might seem a little technical, understanding these nuances can have a big impact on your email deliverability. In this episode of Deliverability Defined, Alyssa and…

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Benchmarks for Email Metrics 27:22

5M ago27:22

27:22

If you’ve ever found yourself in a tangle of numbers, wondering which email metrics actually matter, this episode is for you. This week, Alyssa and Melissa unravel the tangled web of open rates, bounce rates, click rates, and complaint rates, guiding email senders toward clarity. They discuss why maintaining low bounce and complaint rates is essent…

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A Creative Way to Boost Replies 22:01

6M ago22:01

22:01

In this episode of Deliverability Defined, Alyssa and Melissa explore some creative ways to boost email replies and enhance deliverability. From leveraging engagement signals and building community to using incentive-driven tactics, they share valuable strategies to amp up replies and strengthen relationships with subscribers. The discussion also t…

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REDs Research Updates & Sport Science w/ Melissa Lodge 47:43

6M ago47:43

47:43

In this episode Sport Scientist, Melissa Lodge, helps us explore research gaps in sports science, common misconceptions in sports nutrition, and the impact of low energy availability and REDS (Relative Energy Deficiency in Sport) on athletes. The discussion focuses on advocating for inclusive research, the importance of individualized treatment pla…

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Keeping Your List Healthy While Using Recommendations 25:20

6M ago25:20

25:20

In this episode of Deliverability Defined, Alyssa and Melissa dive into the topic of using recommendation tools to grow your email list while maintaining healthy deliverability. They explore the potential impact of using ConvertKit’s Creator Network recommendation tool, and provide insights on how to effectively manage new subscribers. Balancing li…

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A Guide to DMARC 33:11

6M ago33:11

33:11

Ever feel like you're decoding an ancient script when trying to comprehend email authentication? DMARC may seem like just another complex acronym in the world of email, but it's a guardian against the spoofers and spammers. Setting up DMARC is like locking your digital doors—it's not just necessary; it's your first line of defense. And since missed…

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S2:E3: Debunking Sports Nutrition Myths with Nancy Clark 29:52

6M ago29:52

29:52

Sports dietitian Nancy Clark debunks common nutrition myths and emphasizes the importance of a healthy relationship with food. She discusses topics such as carb loading, processed foods, protein metabolism, sugar consumption, and youth athletes' approach to weight and body composition. Our discussion also highlights the evolution of sports nutritio…

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Managing Your Domain Reputation 47:39

6M ago47:39

47:39

If managing your domain reputation sounds complicated, you’re not alone. Recent changes to Yahoo’s and Google’s authentication rules have forced all email senders to take a more active role in the path to the inbox. In this episode of Deliverability Defined, Alyssa and Melissa untangle some of the mysteries around domain reputation and why it’s so …

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A Guide to Google Postmaster Tools 26:48

7M ago26:48

26:48

If you’ve ever wondered how to improve your domain reputation, Google Postmaster Tools is here to help. In the wake of Google’s and Yahoo’s changes and authentication requirements, Google Postmaster Tools has become a crucial resource for email senders. In this episode of Deliverability Definied, Alyssa and Melissa take a deep dive into Google Post…

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Fueling Your Travels: Insights and Tips from Sport Dietitian Carrie Aprik 30:10

7M ago30:10

30:10

Carrie is a sport dietitian with the United States Olympic Committee and shares insights into the challenges and strategies of managing nutrition while traveling for athletes and active individuals. Carrie discusses her journey from a figure skater to a dietitian for the U.S. Olympic and Paralympic Committee. She highlights the importance of planni…

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An Update on Yahoogle Requirements 23:06

7M ago23:06

23:06

Welcome back to Season Five of Deliverability Defined! Do you ever feel like you're navigating the Bermuda Triangle when it comes to understanding the latest email marketing requirements? You're not alone. Staying ahead of these changes and requirements is crucial in maintaining email deliverability. In this episode, Alyssa and Melissa discuss the …

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The Athlete's Guide to Digestive Health w/ Meg Steffey-Schrier 37:44

8M ago37:44

37:44

In this episode, we dive deep into common digestive issues faced by athletes. We cover various topics that can relate to both active individuals and athletes who struggle with gut issues. Meg Steffey-Schrier is a Certified Sports Dietitian and Digestive Health Expert with her own private practice. Prior to that, she was the Lead Dietitian at Harvar…

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Resiliency and Life as a Para-Athlete w/ Adrianne Haslet 41:29

10M ago41:29

41:29

Adrianne Haslet was a professional ballroom dancer when she survived the terrorist attack at the 2013 Boston Marathon where she lost her left leg. She quickly rose to meet her daily challenges with fierce determination and Boston Strong strength. A full time dancer at the peak of her career, she had to learn an entirely new way to navigate her dail…

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New Requirements from Gmail and Yahoo 25:59

11M ago25:59

25:59

Gmail and Yahoo have announced new sender requirements taking affect in February of 2024. You can read more here: https://help.convertkit.com/en/articles/8538056-gmail-and-yahoo-s-new-requirements-for-2024-and-what-to-expect The 3 main steps to take: - Set up a verified sending domain in your email provider - Set up a DMARC record if you haven't al…

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Male Athletes & REDs, Eating Disorder Recovery, and Body Image w/ Dr. Riley Nickols 40:07

11M ago40:07

40:07

Riley Nickols, PhD, CEDS-S is a counseling and sport psychologist who specializes in working with athletes to address mental health and performance concerns through his practice, Mind Body Endurance (@mindbodyendurance). He is also the Senior Program Advisor with Athlete EDGE and a Scientific Advisory Board Member for EDCare. He regularly speaks to…

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Plus-Size Fitness & Advocacy for All Sizes w/ Kara Richardson Whitely 33:59

11M ago33:59

33:59

Kara is an adventurer and auther of Gorge, My Journey Up Kilimanjaro at 300 pounds (soon to be a movie starring Chrissy Metz. She is also a major trailblazer and CEO of the GORGEous Agency, where she helps brands attain growth and profitability in the plus-size market. She's partnered with brands like Peloton, LL. Bean, and Columbia to showcase div…

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Low Energy Availability & Youth Athletes w/ Becca McConville 25:49

12M ago25:49

25:49

Rebecca McConville is a Certified Sports Dietitian and Eating Disorder Specialist. As a leader in the performance nutrition field, she believes in optimizing performance through focusing on an athlete's physical and mental health and building resilience. She is uniquely equipped in teaching athlete's of all ages/levels the keys to keeping athlete's…

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A Conversation w/ Mary Cain 54:26

1y ago54:26

54:26

Mary Cain is a former professional American middle distance runner and founder of the non-profit, Atalanta NYC, which employs professional runners to mentor young girls in the community. With incredible talent and speed, Mary started her professional running career at a young age. Her elite running career included becoming the 2014 World Junior Cha…

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Fact vs. Fiction in Womens' Sports Science w/ Christine Yu 32:57

1y ago32:57

32:57

Christine Yu is an award-winning journalist, lifelong athlete, and author of Up To Speed: The Groundbreaking Science of Women Athletes. Her book is a must read for female athletes, and coaches, parents, administrators, and all stakeholders involved in womens' sports! In this episode Christine discusses the research that went into writing Up To Spee…

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The Importance of Sleep for Athletes w/ Dr. Amy Bender 31:02

1y ago31:02

31:02

Dr. Bender is a former college athlete and Hall of Fame basketball player, she understands the challenges and solutions for athletes to sleep better. Dr. Bender is an expert in sleep and performance who has studied and worked with NBA, NHL, NFL, and Olympic athletes throughout Canada and the US. She is an Adjunct Assistant Professor of Kinesiology …

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RED-S Recovery, Advocacy, and Support w/ Pippa Woolven 26:21

1y ago26:21

26:21

Retired GB athlete and cross country runner, Pippa Woolven, experienced her share of highs and lows during her career as an international athlete, including RED-S. Now a Positive Psychology Coach (MSc) and Athlete Mentor, Pippa is aiming to educate and inform other athletes on the seriousness and warning signs of RED-S. Several years after overcomi…

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Grief, Body Image, & Athlete Identity w/ Sports Psych Dr. Natasha Trujillo 31:19

1y ago31:19

31:19

Dr. Natasha Trujillo is a licensed counseling and sport psychologist who obtained her doctorate degree from Purdue University in Counseling Psychology in 2019 where she built specialties in grief/loss, self-injury, and addressing mental health needs and access to services with collegiate athletes. During her time in collegiate athletics, she conduc…

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How to Utilize AI for Your Newsletter with Naomi West 44:23

1y ago44:23

44:23

Email remains one of the oldest and most popular digital communication channels, yet content creators struggle to stand out in their audience’s email inboxes. The explosion of ChatGPT has prompted questions about AI’s role in the deliverability space. Should AI be integrated into email marketing strategies, and if so, in what capacity? In this epis…

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How to Grow and Monetize Your Newsletter Featuring Dylan Redekop 38:27

1y ago38:27

38:27

As a creator, you are never going to feel “ready” to build something. The hardest part is getting started and accepting that creation is an iterative process, and the mistakes you make along the way will lead to stronger content over time. In this episode, Alyssa and Melissa talk with Dylan Redekop, Growth Currency Newsletter Strategist and Product…

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Performance Over Appearance: The Impact of Body Ideals in Sport w/ Katie Spada 26:07

1+ y ago26:07

26:07

Katie Spada is a former elite synchronized swimmer. As with many sports, the pressure of athletic body ideals and to "look" a certain way as an artistic swimmer was strong, which led to disordered eating patterns while she was competing and continued even after her competitive career ended. With time, education, and support, not only did Katie rede…

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Strength Training for EveryBODY w/ Bear Strong Fitness 25:33

1+ y ago25:33

25:33

Will Lay is a certified personal trainer, powerlifting coach, and competitive powerlifter. He holds multiple state records in powerlifting as a masters super heavy weight lifter. As the the owner of Bear Strong Fitness in Portland, OR, he has a passion for helping others in big bodies find their happiness and strength in fitness. He strongly believ…

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Selling Digital Products Featuring Charli Prangley 49:28

1+ y ago49:28

49:28

Many people strive to become creators but often forget the discipline, hard work, and consistency required to build an audience. But while the task can seem daunting, it’s not impossible. The best way to learn how to grow a subscriber base is by learning from creators who have successfully done so. In this episode, Alyssa and Melissa talk with Char…

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Episode #2: Weight Neutral Fitness & Eating Disorder Recovery 27:16

1+ y ago27:16

27:16

Amanda Tierney comes from a strength and conditioning background, and is a true trailblazer in the eating disorder treatment world. In this episode, we discuss how she became a fitness expert for athletes during eating disorder recovery, how she learned to support all diverse athletes while eliminating diet culture in fitness spaces, and true metri…

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Why Is Email Still a Key Player in Today’s Marketing Landscape? 24:23

1+ y ago24:23

24:23

Email is a universal method of communication that brings together people of all different ages and backgrounds. While some people may check their emails more than others, it remains true that everyone needs an email address to survive in the digital world. Whether you use your email to stay up-to-date on current events, manage your reservations, or…

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Answering Your Deliverability Questions 31:50

1+ y ago31:50

31:50

The way our email inboxes operate has changed dramatically with the evolution of the internet and increased awareness and caution around email scams. Email security and privacy have become a top priority for users, resulting in enhanced protection measures and more stringent regulations. With so many changes happening in the email deliverability wo…

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Episode #1: Why Performance Shouldn't Be One Size Fits All 14:57

1+ y ago14:57

14:57

Beliefs in athletic body ideals and rigid diets often only works against active athletes and gymgoers. Join us as we set out to change the narrative around what a "fit" body looks like and requires.Autor: Lexi Moriarty, RD, CSSD & Shira Evans, RD, CSSD,

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Mind Your Fitness Podcast Trailer 2:48

1+ y ago2:48

2:48

What does fitness mean to you? Join us as we explore the intersection between anti-diet and performance-focused nutrition.Autor: Lexi Moriarty, RD, CSSD & Shira Evans, RD, CSSD,

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What We Learned From a Promotions Tab Experiment 31:30

1+ y ago31:30

31:30

Email service providers are committed to providing their users with the best possible experience, increased security and safety measures may come at the expense of content creators’ success. A content creator’s biggest fear may be their emails landing in the spam folder, but emails landing in the promotions tab is also a major worry. The promotions…

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How to Grow Your Email List Using Instagram 29:40

1+ y ago29:40

29:40

Whether you’re a consumer, business owner, or content creator, Instagram's potential to expand your reach is undeniable. With more than one billion active users, Instagram can help you connect with new audiences and engage existing ones. Although growing your Instagram following is important, it's only half of the battle. While Instagram remains a …

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B2B vs B2C Deliverability 19:20

1+ y ago19:20

19:20

While creators hope their audience will open and read their emails, the first step is to ensure emails actually make it into the intended audience’s inbox. The goals of B2C audiences (business to consumer) are not the same as B2B audiences (business to business). By understanding the unique challenges of B2B and B2C subscribers and tailoring the me…

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What to Do if You Are Looking to Move to a New ESP? 33:32

1+ y ago33:32

33:32

Creators hope to grow a following, but communicating with an audience at scale is challenging. Technology can help facilitate communication with your subscribers, especially if you’re seeking analytics on email performance and engagement. Email service providers, or ESPs, are services that allow you to send campaigns to subscriber lists. Different …

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How to Run an Inbox Placement Test 24:13

1+ y ago24:13

24:13

When emails don’t perform well, creators will do whatever it takes to uncover the root cause of the issue and win back their subscribers. Senders can learn whether their messages could get lost in the spam folder by running an inbox placement test that predicts deliverability issues. This type of test gives creators more insight into their emails, …

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Growing Your Audience Through Recommendations 25:18

1+ y ago25:18

25:18

Word-of-mouth has proven to be one of the most consistent business tactics of all time. If someone we admire and trust recommends something to us, we are much more likely to take their recommendation seriously and take action. The same holds true for creators. Successful creators who have already built their audiences know which newsletters are wor…

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Deliverability Horror Stories 33:35

1+ y ago33:35

33:35

We’ve all been there: you press “send” on an email and immediately recognize there’s a mistake. Recalling an email requires quick reflexes, and unfortunately, there’s no guarantee that your request will be successful. The good news is that we are all human, and email mistakes such as typos, inaccessible links, and failed deliverability are much mor…

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How Deliverability Impacts Newsletter Sponsorships 33:18

1+ y ago33:18

33:18

Creators are always looking for a way to earn income through their efforts, which traditionally evolves into sponsorship or brand deals. Of course, creators want to earn this extra income, but they struggle to keep their audiences happy; no one likes to feel like they’re being sold to when reading their favorite newsletter. Is there an option that …

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