Najlepsze podcasty z kategorii: Revenue Boost (2024)

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From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs 22:45

2h ago22:45

22:45

Send us a text In this episode of Revenue Boost: A Marketing Podcast, titled From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs, host Kerry Curran sits down with retail media expert Misha Cohn to explore the complex world of multi-network retail media. As brands increasingly shift budgets from traditional platforms like Google…

1
The Retail Media ‘Death Star’ Data, Strategy, and the Path to Conversion 35:40

6d ago35:40

35:40

Send us a text In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with retail media expert Mike Feldman, Head of Retail Media at VaynerMedia. Together, they explore how brands can leverage retail media networks (RMNs) to drive revenue and maximize customer engagement by tapping into one of the fastest-growing areas in dig…

1
Maximizing Revenue: Latest Trends and Insights from the Performance Marketing Association’s Annual Survey 32:36

9d ago32:36

32:36

Send us a text In this special episode of Revenue Boost: A Marketing Podcast, host Kerry Curran is joined by Tricia Meyer, Executive Director of the Performance Marketing Association (PMA). Together, they discuss the latest findings from the PMA’s annual survey, which includes data from over 300 affiliate programs. They explore the critical role of…

1
From Startup to Scale-Up: Strategic Roadmapping for Revenue Growth 26:56

13d ago26:56

26:56

Send us a text In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Jennifer Peters, Director of D2C, Martech, and Digital Compliance at OLLY. They discuss essential strategies for future-proofing startups, covering key topics from building effective roadmaps to managing customer subscriptions for long-term growth. Jenni…

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Driving Growth with Account-Based Marketing: How to Find and Target Your Ideal Customers 30:20

15d ago30:20

30:20

Send us a text In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Erin Cigich, CEO of Perform[cb], discuss driving business growth through account-based marketing (ABM) strategies. Erin shares her 17-year journey at Perform[cb], focusing on how they identified their ideal customer profile (ICP) and aligned marketing with sales …

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Research-Driven Strategy: How Valuable Industry Insights Build Brand Credibility and Drive Demand 30:30

17d ago30:30

30:30

Send us a text In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Linus Gregoriadis, Managing Director of London Research, discuss how original research is essential for driving brand differentiation, credibility, and demand generation. Linus shares insights on how companies use research to stand out in crowded markets, establi…

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Original Research: Your Secret Weapon for Game-Changing Business Growth 39:49

20d ago39:49

39:49

Send us a text In this episode, we uncover how original research can be a game-changing tool for driving business growth. Drawing from our extensive experience, guest Meghan Lavin and Kerry highlight how research papers not only serve as valuable assets for target audiences but also fuel business success. From building credibility and strengthening…

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Collapsing the Funnel: How to Engage and Convert Customers with Speed and Scale 23:52

24d ago23:52

23:52

Send us a text In this episode, we’re excited to welcome Vivian Chang, a direct-to-consumer expert who recently led the DTC function at Clorox, overseeing brands like Burt’s Bees and Brita. Vivian shares her insights on transforming legacy CPG brands to connect with modern consumers through innovative DTC strategies, subscriptions, and digital mark…

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Amplify Channel Performance and Boost ROAS by Giving Affiliate Marketing a Seat at the Planning Table 29:07

28d ago29:07

29:07

Send us a text In this episode, we sit down with Patricia Marange, Executive Director, Head of Affiliate Marketing & Partnerships across GroupM, to explore how affiliate marketing can supercharge your media strategy and amplify channel performance. With over a decade of experience in the affiliate space, Patricia shares insights on the evolution of…

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Strategic Affiliate Marketing: Balancing Reach, Attribution, and ROI 26:19

1M ago26:19

26:19

Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran welcomes Adam Weiss, President of AWIN North America, to discuss how affiliate marketing has evolved into a strategic powerhouse for driving revenue growth. Learn how to balance reach, attribution, and ROI as Adam shares insights on leveraging diverse publisher …

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Is Affiliate Marketing Right for Your Brand? Navigating Costs, Networks, and Strategic Partnerships 25:40

1M ago25:40

25:40

Send us a text In this insightful episode, we sit down with affiliate marketing expert Jeannine Crooks, who brings over 25 years of experience to the table. From working as an affiliate and a merchant to starting her own agency, Jeannine has seen it all. Tune in as she demystifies the affiliate marketing landscape, answering key questions about cos…

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Scaling Revenue in a Multi-Channel World: Mastering Awareness and Demand from TV to TikTok 23:38

1M ago23:38

23:38

Send us a text In this episode, Gabrielle Richards, Brand Director at Trafilea, an E-commerce Tech Group, joins Kerry Curran to dive into the strategies behind scaling iconic brands like Shapermint, truekind, and Rebel Beauty. Gabrielle shares her journey of redefining brand positioning to emphasize empowerment and body positivity, taking Shapermin…

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The Art of Selling Math to English Majors Strategies for Building Trust Between Sales and Marketing 34:19

2M ago34:19

34:19

Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Jim Nichols, CEO of Exclamation Marketing, to explore the essential strategies for aligning sales and marketing to drive real revenue growth. With decades of experience across brand, agency, and tech sectors, Jim shares valuable insights on overco…

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The Future of Digital Commerce: Groundbreaking Data, Emerging Trends, and Expert Projections with eMarketer’s Max Willens 48:21

2M ago48:21

48:21

Send us a text In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Max Willens, Senior Analyst at eMarketer, to dive into the future of digital commerce and affiliate marketing. Drawing from exclusive eMarketer research, Max uncovers how emerging trends, including the rise of retail media, shifting consumer behaviors, a…

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The Power of Authenticity: Unlocking Business Growth Through Trust and Transparency 22:22

2M ago22:22

22:22

Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with seasoned marketing expert Bob Cargill for an engaging conversation on how authenticity and transparency drive business growth. With over 40 years of experience in the industry, Bob shares insights from his journey as a copywriter, creative directo…

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The Evolution of Influencer Marketing: From PR to Revenue Driver 22:20

2M ago22:20

22:20

Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Danielle Wiley, CEO and founder of Sway Group, to explore the evolution of influencer marketing from its PR roots to a powerful revenue driver. Learn how influencer strategies can move beyond awareness and reach, driving real results for your busi…

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From Startup to Global Brand: Scaling with Strategy and Heart 28:12

2M ago28:12

28:12

Send us a text Are you ready to boost your company's revenue and growth? Join us on this episode of Revenue Boost: A Marketing Podcast as host Kerry Curran dives into "From Startup to Global Brand: Scaling with Strategy and Heart" with Amanda Knappman, a marketing leader with 20 years of experience. Discover the strategies Amanda used to scale Peac…

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Leveraging Technology for Modern Marketing: AI, Analytics, and the Echoverse 23:00

3M ago23:00

23:00

Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran and special guest Namita Tiwari, visionary marketing leader, delve into "Leveraging Technology for Modern Marketing: AI, Analytics, and the Echoverse." Together, they explore the evolving role of the Chief Marketing Officer (CMO) in today's digital landscape, un…

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From DTC to Legacy Brands Evolving Marketing Playbooks 29:05

3M ago29:05

29:05

Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran engages in a dynamic discussion with Joe Anhult, a seasoned DTC marketing expert and Fractional CMO. Titled "From DTC to Legacy Brands: Evolving Marketing Playbooks," the episode delves into the transformative strategies required for modern marketing success. Jo…

1
Parallel Pathing: Accelerating Short term Wins alongside Long term Strategies for Explosive Business Growth 22:29

3M ago22:29

22:29

Send us a text In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran and special guest Casie Gillette, Senior Director of DemandGen at Customers.AI, dive into "Parallel Pathing: Accelerating Short-term Wins alongside Long-term Strategies for Explosive Business Growth." Business leaders will learn how to balance immediate revenue …

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Startup Marketing Essentials Transforming Passion into Profit 24:07

3M ago24:07

24:07

Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! In this episode, “Startup Marketing Essentials: Transforming Passion into Profit,” host Kerry Curran is joined by Caitlin Miranda, marketing expert and visionary founder of Rise and Roar Creative. Caitli…

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From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth 30:08

3M ago30:08

30:08

Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! In this episode, “From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth,” host Kerry Curran is joined by Caleb Jacobson-Sive, Founder of Lattice Strategy and a seasoned expert…

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The Power of Synergy: Aligning Sales and Marketing for Business Growth 27:27

3M ago27:27

27:27

Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! In this episode, “The Power of Synergy: Aligning Sales and Marketing for Business Growth,” host Kerry Curran is joined by Kim Tran, Director, Head of Marketing & Business Development at Gimmal. We'll div…

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Breaking Through the Clutter: The Power of Creativity in Marketing for Business Growth 21:20

4M ago21:20

21:20

Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! In this episode, “Breaking Through the Clutter: The Power of Creativity in Marketing for Business Growth,” host Kerry Curran sits down with industry veteran Faye Doyle. They dive into the critical role …

1
The New CMO Playbook: Aligning Expertise with Business Growth Goals 24:02

4M ago24:02

24:02

Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! In this episode, “The New CMO Playbook: Aligning Expertise with Business Growth Goals,” host Kerry Curran welcomes Erica Seidel. Erica shares her unique perspective on recruiting and nurturing top-tier …

1
Accelerating Product Launch: Untangling Company Challenges from Concept to Market 28:18

4M ago28:18

28:18

Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! In this episode, "Accelerating Product Launch: Untangling Company Challenges from Concept to Market," host Kerry Curran welcomes Cynthia White, president of Ceatro Group. They explore the critical junct…

1
Colors, Logos, and Loyalty: The Essentials of Effective Branding for Business Growth 25:13

4M ago25:13

25:13

Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “Colors, Logos, and Loyalty: The Essentials of Effective Branding for Business Growth” with special guest Jess O’Brien, Creative Director at Overdrive I…

1
Unveil the Hidden Power of B2B Branding: Decoding Your Brand's DNA for Explosive Business Growth 24:05

4M ago24:05

24:05

Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “Unveil the Hidden Power of B2B Branding: Decoding Your Brand's DNA for Explosive Business Growth” with special guest Joe Lovett, Fractional CMO and Fou…

1
How Smart CMOs Integrate Marketing into Business Growth Strategy 27:04

4M ago27:04

27:04

Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “How Smart CMOs Integrate Marketing into Business Growth Strategy” with special guest Collin Colburn, Senior Account Executive at Forrester. In this epi…

1
Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content 26:24

4M ago26:24

26:24

Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is “Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content” with special guests Amanda Solomon, VP of Crea…

1
Unlocking Growth: Strategic Marketing in a Budget-Constrained World 25:11

4M ago25:11

25:11

Send us a text Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is "Unlocking Growth: Strategic Marketing in a Budget-Constrained World," with special guest Tom Shapiro, founder and CEO of Stratabeat. In this episode, we…

Podcasty warte posłuchania

Revenue Boost Podcasty

Podcasty warte posłuchania

1
Revenue Boost: A Marketing Podcast

Kerry Curran

1
From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs 22:45

1
The Retail Media ‘Death Star’ Data, Strategy, and the Path to Conversion 35:40

1
Maximizing Revenue: Latest Trends and Insights from the Performance Marketing Association’s Annual Survey 32:36

1
From Startup to Scale-Up: Strategic Roadmapping for Revenue Growth 26:56

1
Driving Growth with Account-Based Marketing: How to Find and Target Your Ideal Customers 30:20

1
Research-Driven Strategy: How Valuable Industry Insights Build Brand Credibility and Drive Demand 30:30

1
Original Research: Your Secret Weapon for Game-Changing Business Growth 39:49

1
Collapsing the Funnel: How to Engage and Convert Customers with Speed and Scale 23:52

1
Amplify Channel Performance and Boost ROAS by Giving Affiliate Marketing a Seat at the Planning Table 29:07

1
Strategic Affiliate Marketing: Balancing Reach, Attribution, and ROI 26:19

1
Is Affiliate Marketing Right for Your Brand? Navigating Costs, Networks, and Strategic Partnerships 25:40

1
Scaling Revenue in a Multi-Channel World: Mastering Awareness and Demand from TV to TikTok 23:38

1
The Art of Selling Math to English Majors Strategies for Building Trust Between Sales and Marketing 34:19

1
The Future of Digital Commerce: Groundbreaking Data, Emerging Trends, and Expert Projections with eMarketer’s Max Willens 48:21

1
The Power of Authenticity: Unlocking Business Growth Through Trust and Transparency 22:22

1
The Evolution of Influencer Marketing: From PR to Revenue Driver 22:20

1
From Startup to Global Brand: Scaling with Strategy and Heart 28:12

1
Leveraging Technology for Modern Marketing: AI, Analytics, and the Echoverse 23:00

1
From DTC to Legacy Brands Evolving Marketing Playbooks 29:05

1
Parallel Pathing: Accelerating Short term Wins alongside Long term Strategies for Explosive Business Growth 22:29

1
Startup Marketing Essentials Transforming Passion into Profit 24:07

1
From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth 30:08

1
The Power of Synergy: Aligning Sales and Marketing for Business Growth 27:27

1
Breaking Through the Clutter: The Power of Creativity in Marketing for Business Growth 21:20

1
The New CMO Playbook: Aligning Expertise with Business Growth Goals 24:02

1
Accelerating Product Launch: Untangling Company Challenges from Concept to Market 28:18

1
Colors, Logos, and Loyalty: The Essentials of Effective Branding for Business Growth 25:13

1
Unveil the Hidden Power of B2B Branding: Decoding Your Brand's DNA for Explosive Business Growth 24:05

1
How Smart CMOs Integrate Marketing into Business Growth Strategy 27:04

1
Playboy's Modern Evolution: Iconic Brand Growth Through Influential Partnerships and Creator-Led Content 26:24

1
Unlocking Growth: Strategic Marketing in a Budget-Constrained World 25:11

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