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Welcome to the Black Law Firm Marketing Podcast! Are you a legal professional looking to unlock the secrets of successful law firm marketing? Look no further. Our podcast is dedicated to empowering black law firms with the knowledge and strategies they need to thrive in the competitive world of legal marketing. At the Black Law Firm Marketing Podcast, we understand the unique challenges faced by black law firms and the importance of tailored marketing solutions. With our expert insights, pra ...
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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Law Firm PPC | A Weekly Law Firm Marketing Podcast

Jason Rothman: PPC For Lawyers Expert

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Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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Mastering Your Law Practice: law practice management, law firm marketing, rainmaking, attorney lifestyle

Attorney Thom Goolsby: law practice management, law firm marketing, rainmaking, attorney lifestyle

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Mastering the Business of Practicing Law: Practical, easy to use advice on law practice management, law firm marketing, rainmaking and attorney lifestyle. Make the most from your legal practice. Attorney Thom Goolsby is a long practicing and successful trial attorney, as well as a former law professor, senator and Marine Corps officer. He shares his vast experience and knowledge of what to do and not to do in order to have a successful and high paying law practice you will love. Listen, lear ...
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Did you like this episode? Dislike it? The legal world is suffering, heavily, from mental health issues. We wanted to make sure that we highlighted some of the things that have helped us! Please note that we are not trained professionals and we do not claim to be. We are simply sharing our experiences and things that we have been able to use for he…
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Our obsession with efficiency has skyrocketed in recent years with the help of technology, hustle culture, and various “life hacks” shared on social media. While these are all tools designed to save time, society as a whole only seems to get busier and busier. Regardless of the industry, it’s a common goal among business owners to find a harmonious…
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Did you like this episode? Dislike it? What is the correlation between mental and physical wellness? How does one affect the other? Eddie and Smike are both on a physical wellness journey, and they share the positive effects it has had on their mental. They also talk about making it work in your busy lifestyle. 👉Here's what you can expect: A little…
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Did you like this episode? Dislike it? In this episode, we discuss one of our favorite mental health books: The Tools by Phil Stutz & Barry Michels. This book gives actionable steps that anyone can take at any point during the day to help them get through almost any situation. Stress. Anxiety. These things can be overcome according to the Tools! 👉H…
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Did you like this episode? Dislike it? After Eddie served in the Middle East, he came up with a system to help himself mentally on a daily basis. We call it the Eddie 5X5, but you can call it whatever you'd like. It's a system to help with both macro and micro levels. Eddie explains what it is and how it works. 👉Here's what you can expect: Eddie ex…
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Did you like this episode? Dislike it? Mental health is not talked about nearly enough in the legal industry. There's an epidemic occurring as we sit here and listen, but not enough talk is happening. These stats are very scary, especially the last one! This episode will set the table for the entire week where we dive into things that we have perso…
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Did you like this episode? Dislike it? Everything you need for your law firm to be dangerous on social media is talked about in this episode! Take a listen, take some notes, make a plan, and get after it! We have a LOT of experience working with law firms on social media. Time and time again, we find that success and strategy looks a LOT different …
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Did you like this episode? Dislike it? We've been talking about social media all week. Now the question is 'What kind of content works best for your law firm on social media'. There's millions and millions of content being uploaded to each platform every day! How can you create the most influential content for your law firm's audience? 👉Here's what…
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Did you like this episode? Dislike it? It all comes back to the reason for why you're on social media. If you want to get more bookings, then you may be disappointed more often than not! We have helped so many law firms realize that social media works as the perfect nurturing tool. It can help educate your potential clients and humanize your firm b…
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Did you like this episode? Dislike it? Don't have enough time to create a consistent stream of social media content? The Art of Content Multiplication can help. This process will save your firm time and creative energy! We are doing it as we speak! It is a very cool concept that works like a charm. 👉Here's what you can expect: How to create more co…
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Did you like this episode? Dislike it? Getting a lot of engagement on social media is possible for law firms, but it does not deem your efforts there successful or unsuccessful. Eddie & Smike talk about the social media diet. How do you get down to the core purpose of your law firm's social media? 👉Here's what you can expect: Mainstream expectation…
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Did you like this episode? Dislike it? It's been the week for legal marketing content! Enjoy the entire episode! Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business. 👉Here's what you can expect: High & Low Thresholds How starting with an offer can HURT your marketing Th…
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Did you like this episode? Dislike it? We keep talking about content, and for good reason! It does wonders! Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business. 👉Here's what you can expect: How does content do wonders? The threshold crushers! Get a better sense of exact…
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Did you like this episode? Dislike it? You already know this. Referrals are the name of the game! Referrals usually can give you better clients. They should be the focus of your law firm's marketing. Don't have any referrals to go off of? Read below. 👉Here's what you can expect: How to blow thresholds away What content can do to get more referrals …
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Did you like this episode? Dislike it? What type of content works best for a law firm? How does it work? You need to get your potential clients from point A to point B. We always recommend using content to make this happen, and here is why. 👉Here's what you can expect: The type of content that is best How to bridge the gap How to get more clicks ☝️…
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Did you like this episode? Dislike it? If your law firm does not have content, then you are doing it a disservice. What do you have to offer those who are not even sure if they want to work with you? Booking a consultation is actually a high-threshold offer! 👉Here's what you can expect: Direct marketing needs content What do you have to offer? High…
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Did you like this episode? Dislike it? Your law firm may be marketing, but do you realize who are you even marketing to? No, we don't mean your target audience. We mean one level deeper that you may not have considered. Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertisin…
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Did you like this episode? Dislike it? There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from the others? On this episode, Eddie & SMike talk about those potential clients that are product and most aware. These are the ones who need to see your …
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Did you like this episode? Dislike it? Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them? On this episode, Eddie & SMike speak about the next two stages of the client awareness journey. By positioning your law firm with valuable marketing, you c…
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Did you like this episode? Dislike it? How can your law firm help someone who doesn't even know that they need your help? Or help at all! On this episode, Eddie & SMike talk about those potential clients who are unaware that they even have a problem. How does that happen and how do you channel them in your marketing? 👉Here's what you can expect: Th…
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Did you like this episode? Dislike it? Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm? Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising. 👉Here's what you can…
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Did you like this episode? Dislike it? We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! His shoes are going to be tough to fill, but we hope you enjoy this new format. Here's what you can expect with the new format: Eddie & SMike will be the new hosts Mon-Thur will be shorter episodes whil…
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Did you like this episode? Dislike it? Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's onli…
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As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal research and review documents for discovery, referred to as technology-assisted review also known as (TAR). When AI is employed properly and …
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Did you like this episode? Dislike it? Could your law firm's blog be the dark horse of your SEO strategy? Join me, John Hinson, as I unravel the complex tapestry of blogging for legal eagles, and debunk the myth that all blogs should be feathered the same. This week's episode of Law Firm Marketing Minute takes a turn down the less traveled path of …
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Did you like this episode? Dislike it? Are you tired of marketing campaigns that promise the moon and deliver a handful of dust? I'm John Henson, and in this session of the Law Firm Marketing Minute, I'm unravelling the myth of overnight success in law firm marketing. Expect a frank discussion about the seductive, yet often misleading, siren song o…
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