dean&david’s David Baumgartner Live at The European Coffee Symposium

5THWAVE - The Business of Coffee and Hospitality

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Earlier this month, the European Coffee Symposium returned for its 15th edition, hosted in the vibrant city of Berlin. This prestigious event brought together leaders from across Europe’s coffee and hospitality industry for four days of networking, one-on-one meetings, and thought leadership – all culminating in the launch of the brand-new Coffee + Hospitality Expo!

As part of the conference programme, we were delighted to host 5THWAVE LIVE: a series of exclusive podcast interviews with some of Europe’s most inspiring business leaders, recorded in front of a live audience at the event.

Today, we’re thrilled to share the first of those conversations in full. Our guest is David Baumgartner, Founder and CEO of health-focused food-to-go chain dean&david. Founded in Germany in 2007, dean&david has since expanded to over 160 locations across Germany, Austria, Luxembourg, and Switzerland.

In this interview, David shares his passion for promoting nutritious food and reflects on the challenges of scaling a health-focused brand in a market traditionally dominated by bread and pastries. He also discusses the importance of innovation, perseverance, and how building a strong team has been key to his success.

Credits music: Green Goddess by Florence Noon in association with The Coffee Music Project and SEB Collective

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