Ep 11: Share, Repair and Get Some Fresh Air: How to be a Better Citizen with Re-Action

Creating a Positive Impact

In this enlightening episode, we explore the critical issue of sustainability in the outdoor industry with guests Gavin and Heather from Re-Action, a network passionate about nature and dedicated to sustainable living. The conversation delves into the problematic cycle of clothing waste, the challenges posed by fast fashion, and the importance of a shift towards more sustainable consumer behaviours. Gavin and Heather share their insights on how we can all contribute to a greener world through simple yet powerful actions.

Key Takeaways:

1. The Reality of Clothing Donations (00:00): Unveiling the often overlooked problem of donated clothes ending up in landfills or being shipped abroad, with detrimental environmental impacts.

2. The Founding of Re-Action (02:44): Discover how Gavin and Heather's love for the outdoors inspired the creation of a network focused on sustainability and environmental consciousness.

3. The Impact of Clothing Waste (07:34): A deep dive into the consequences of clothing disposal and the pressing need to address this growing environmental issue.

4. Challenging Fast Fashion (09:02): Discussion on the pervasive issue of fast fashion and its environmental footprint, emphasising the need for a cultural shift in consumer habits.

5. Re-Action’s Role in Sustainable Practices (21:23): How Re-Action is leading the charge in promoting sustainable practices within the outdoor clothing industry.

6. Citizen Friday: A Sustainable Alternative (29:38): Introducing 'Citizen Friday,' a concept designed as an alternative to the consumer-driven Black Friday, focusing on sharing, repairing, and engaging with nature.

7. The Importance of Repair and Repurposing (31:36): Highlighting the value of repairing and repurposing items as a means to reduce waste and promote sustainability.

8. The Emergence of the Citizen Story (35:00): Discussing the shift from a consumer-driven narrative to one that empowers individuals as responsible 'citizens' of the planet.

9. Envisioning a Circular Economy (43:16): Exploring the vision of a world where circular economy principles are integral, emphasising the importance of localised circularity.

10. The Role of Community and Skills (45:26): Underscoring the importance of community involvement and the revival of practical skills and handwork in fostering sustainability.

11. The Influence of Advertising on Consumerism (50:20): Examining how advertising fuels consumer behavior and the need for a more conscious approach to consumption.

Conclusion: This episode provides a comprehensive overview of the challenges and opportunities in making the outdoor industry more sustainable. Gavin and Heather from Re-Action offer valuable insights and practical solutions that inspire us to rethink our relationship with nature and our consumption patterns.

Connect with our guests:

• Gavin Fernie-Jones - LinkedIn
• Heather Davies - LinkedIn

Shout outs and mentions:

• Tress for the Future
• One Tree at a Time
• Dirtbags
• Little ReCreations
• Circular Economy Podcast
• Less is More - Jason Hickel
• Citizens - John Alexander
• Preloved Sports
• Utilifolk
• Fran Pearson - Kitsquad
• Hugh Fearnley-Whittingstall
• Client Earth

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