Freshly Picked's Susan Petersen on mentoring entrepreneurs, mental health, and spray tans

Currently Unwell

Susan Petersen is the founder and Chairwoman of Freshly Picked. In 2009, she designed and sewed the first baby moccasins and put them on her blog and Etsy shop. From there, the company took off, and it's now a leading baby lifestyle company with incredible revenue growth over the past three years. In 2015, Freshly Picked became the first woman-owned company to be named the fastest-growing company in Utah Valley. Susan has been featured in Forbes, Entrepreneur, Bloomberg Business, and more. Leading in social engagement and community, Freshly Picked’s million social media followers love celebrating the shared experiences of parenthood with the brand. Freshly Picked aims to be there from the first step.
In our third installment, we get real with Susan on her entrepreneurial journey that included a mental breakdown--which led to the fully realized wisdom she imparts to us and our listeners. She's a natural leader (her mastermind group boasts several incredible women founders) and a natural beauty (she doesn't have pores... yes, we made sure to ask about her skincare routine). If you're a business owner yourself or hustling for the bag, then this convo is for you. Take a seat, pop in those headphones, and hang out with us.
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