Best of DNP: Using Big Data to Engage Voters – Digital Nibbles Podcast episode 57

Digital Nibbles Podcast

With Allyson on sabbatical and Ruv on the road, we’re pulling a couple of our “best of” episodes from the archive. This week we’re re-posting Harper Reed (@harper), the CTO of Obama for America, who stopped by the show in March 2013 to talk about big data and utilizing technology (smartphones, Websites, social media) to engage voters. He and his team received tremendous credit for helping win the election through use of scalable cloud infrastructure (Amazon Web Services*) combined with a cutting edge big data engine that helped pinpoint everything from ad buys to volunteer engagement. It’s a great test case for how technology is transforming society. Show timeline: • 0:00 – Introductions and News of the Week • 9:21 – Interview with Harper Reed • 48:57 – Wrap up