How to Build Your Digital Brand

GSD Diaries with Angela Proffitt

As busy business owners and entrepreneurs we are running constantly. Am I right? We have our eye on the prize but sometimes our focus can be a little foggy. There are certain steps to the process when it comes to success, so are you focusing on the right things at the right time?

A common myth we hear from business owners is that “word of mouth is the only way to grow your business” or “all of my business comes from word of mouth, my website/digital presence doesn’t matter”. Well, we’re going to crush that myth RIGHT NOW.

Your digital brand is so much more than throwing up a pretty website, and today’s guest Julie Novack is here to share with you all about her journey to growing a digital brand, and how you can too! Julie is CEO & Co-Founder of PartySlate, a platform that inspires people planning all types of events and connects them with the leading event professionals, vendors, and venues across the country and the world. She is going to share with us her top tips on how event professionals should prioritize their time to build a strong digital marketing program, while also saving time doing it. And y’all know what I say, time is precious and valuable, so make sure you are spending it the way YOU want to spend it!

Main Topics:

*How event professionals should prioritize their time to build a strong digital marketing program *How companies can save time on digital marketing *How small businesses can balance investing in social media vs. SEO

Key Takeaways:

*Breaking through the digital world requires great content *How to leverage marketing assets to improve your digital footprint *Breaking down the key areas of your digital footprint