In conversation with... Minnie Moll, Design Council

Making Design Circular with Katie Treggiden

In this episode, Katie talks to Minnie Moll, Chief Executive at the Design Council. Minnie spent years in innovation, design, advertising and brand consultancy. She was Managing Partner of HHCL, the ‘Advertising Agency of the decade’ and then Global Marketing Director of Innovation company? What If!, which won Great Place to Work Institute’s ‘Best Place to Work in the UK’ two years running. Minnie was voted Vistage UK Business Leader of the Year in 2020. Always a purpose driven business leader, she has proved you can do well and do good. While Joint Chief Executive of the East of England Co-op, they won Alzheimer’s Society ‘Large Business of the Year’ in 2016. That year she was appointed by HRH Prince Charles as his Ambassador for Responsible Business in the East of England. She has passion for place making and has been a board member of two Business Improvement Districts and a Town Deals Board.
Minnie has a First-Class Degree in Creative Arts. She is also a qualified Transformational Coach. When she’s not working, Minnie can be found animal wrangling and driving her 1952 little grey Fergie tractor.

During this episode, Katie speaks to Minnie about how she came to join the Desing Council in 2021 and her involvement with their rebrand and new vision, mission and values which now fully align with ensuring environmental issues are at the heart of everything. We find out more about the 2023 Design for Planet Festival, now in its 3rd year. To find out more about the upcoming Design for Planet Festival, at which Katie with be in conversation with TOAST communications manages Madeleine Mitchell, head here: https://www.designcouncil.org.uk/our-events/design-for-planet-festival/

You can connect with Minnie and The Design Council here:

The Design Council website: designcouncil.org.uk

The Design Council Twitter: https://twitter.com/designcouncil

The Design Council Instagram: https://www.instagram.com/designcouncil/

The Design Council LinkedIn: https://www.linkedin.com/company/design-council/

Minnie Moll Twitter: https://twitter.com/minniethemoll

Minnie Moll LinkedIn: https://www.linkedin.com/in/minnie-moll/

Here are some episode highlights:

Why Design for Planet?

“I think the biggest area that we've worked in (over the past 2 years) has been what I'd call, curating and convening. So a big, big focus on designers and commissioners of design. We knew that, following research, that of the 1.97 million people working in design in this country, a massive majority said, I really want to design for planet and I don't really know that I have all the right skills and tools to do so. So a lot of our focus in the last two years has been on galvanising and supporting designers. The key thing that we've done has been our Design for Planet festival, we did the first one in the in support of COP, that was held in Glasgow in 2021. And then we held the second one last year with Northumbria University. And that's been about bringing together thought leaders, really inspiring people working in design, some of them at the very cutting edge of thinking, some of them that are actually really making a difference in the organisations that they're in. So that sense of bringing in evidence, inspiration for designers, you know, we can do this.”

Intelligent Collision

“And I think there's also a sense of one of the one of the values of making design circular is collaboration over competition. And I think there's a sense isn't there, that the sort of apprentice style of doing business, it's all about winning because someone else is losing, whereas I think to solve this problem, we have to work together. We need scientists and techie people and strategists, but we also need designers and we need to plug design into those spaces that perhaps it hasn't always had a voice in…. And one of my favourite phrases is intelligent collision. So it’s almost, the more unlikely the partnership, probably the more dynamic it will be. And the sense of intelligent collision between architects, fashion designers, engineers, scientists, boy if there was ever a time for us to come together, and work in a collaborative way it's now.”

Design can be regenerative

“We are acutely aware that a regenerative world for all is a quite out there, far reaching vision, you know, that's not a five-year vision, that's it, I probably won't be here, kind of vision. But we feel so passionately that that is what we have to be shooting for. Because if you take the meaning of sustainability, sort of literally the sense of sustaining, we do not want to sustain floods, drought, catastrophic, biodiversity loss, you know, so you don't sustain that. And so this point that acknowledging that we have so depleted and so broken, some of the really important systems, we have to be looking for every opportunity where design can be regenerative”

Books, podcasts and articles we mentioned:

The Infinite Game by Simon Sinek

Material Matters Podcast by Grant Gibson

The Light We Carry by Michelle Obama

Dolly Parton’s America Podcast

Tiny data centre used to heat public swimming pool

Broken: Mending and repair in a throwaway world

Katie’s sixth book celebrates 25 artists, curators, menders and re-makers who have rejected the allure of the fast, disposable and easy in favour of the patina of use, the stories of age and the longevity of care and repair. Accompanying these profiles, six in-depth essays explore the societal, cultural and environmental roles of mending in a throwaway world.

Cultivating Hope, 3 part mini course: Are you ready to cultivate hope in the face of the climate crisis? Sign up to Katie’s three-part free mini course that will help you move through feelings of helplessness, reconnect with nature and take aligned action.

Making Design Circular membership: An international membership community and online learning platform for environmentally conscious designers, makers artists and craftspeople – join us!

Spread the Word:

Please share Making Design Circular with Katie Treggiden with wild abandon — with your friends, family, and fellow designer-makers or wherever interesting conversations about creativity happen in your world!

If you love what you’re listening to, show us some love by following Circular with Katie Treggiden in this app and leaving a review. All that good stuff tells the ‘algorithm Gods’ to show the podcast to more people, and that can only be a good thing, right?

Sign up for our my e-newsletter ‘Weekly(ish) Musings for Curious, Imperfect and Stubbornly Optimistic Environmentalists’ - just click here.

And find me on the Interwebs: @katietreggiden (Twitter, TikTok), & @katietreggiden3908 (YouTube) & @katietreggiden.1 (Instagram) – and if you’re a designer, maker, artist or craftsperson, join me on IG @making_design_circular_

About Katie:
Katie Treggiden is the founder and director of Making Design Circular – an international membership community and online learning platform for environmentally conscious designers, makers artists and craftspeople. She is also an author, journalist and podcaster championing a hopeful approach to environmentalism. With more than 20 years' experience in the creative industries, she regularly contributes to publications such as The Guardian, The Observer, Crafts Magazine and Dezeen. She is currently exploring the question ‘Can craft save the world?’ through her sixth book, Broken: Mending & Repair in a Throwaway World (Ludion, 2023), this very podcast.

Get full access to Brackish at brackishbykatietreggiden.substack.com/subscribe