Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting

Pharma Launch Secrets

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In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Brand & Commercial Strategy at IQVIA.
They cover:

• Why will new launches not be able to make up for the patent cliff?
• What is a “hyper-focused launch,” and what are the key ways to execute it?
• What can big pharma learn from how Google launches products?

Subscribe here:

• Apple: https://apple.co/3micGmF
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And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Indraneel Mukherjee: https://www.linkedin.com/in/indraneel-mukherjee-b6402620/
• IQVIA: https://www.iqvia.com/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
• Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
• Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
  

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/