Marketing a property’s future potential

REB Podcast Network

Selling off-the-plan developments requires a unique skill set that only a select few agents have. In this episode of Secrets of the Top 100 Agents, host Juliet Helmke speaks with Andrew Ligdopoulos, managing director of LJ Hooker Project Marketing ACT, about the lessons he has learnt over his 30-year real estate career. Since first starting out, Andrew has witnessed his home base of Canberra transform from a “big country town” into the bustling city it is today, thanks to an explosion of new developments. Andrew shares why working with off-the-plan buyers and sellers requires a specific skill set, and how he strikes the balance between what buyers want to hear and what the project will realistically deliver.

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