Are Likes Misleading You? The Truth About Content Effectiveness and Why Visibility Matters | Ep 65

How To Build A Team Podcast

In this episode, Pam explores a common misconception among business owners: Are likes and comments a true indicator of content effectiveness? She shares a real-life example of a prospect client who finds her LinkedIn content valuable but never engages with it publicly. This leads to an important conversation about focusing on the right metrics to measure success and how content can be working even if you don’t see it reflected in engagement.

Pam also highlights how having a Fractional COO can help ensure that your marketing strategy is not only implemented effectively but also aligned with your business goals.

If you’ve ever questioned whether your content is working because of low engagement, this episode is for you.

In this episode, Pam discusses:

• Why likes and comments don’t always reflect content effectiveness.
• The importance of sharing valuable and educational content consistently.
• How being intentional with your content strategy drives better results.
• Why reach and impressions are better metrics to focus on than likes.
• The importance of online visibility in building your brand.
• How a Fractional COO can help guide your marketing and business strategy to ensure sustainable growth.

Key Takeaways:

1. Content Value Over Engagement: Just because people aren’t liking or commenting doesn’t mean they aren’t paying attention. Keep sharing valuable content, and it will make an impact.
2. Consistency is Key: Stay consistent with your content strategy to build trust and long-term success.
3. Look at the Right Metrics: Focus on reach, impressions, and online visibility rather than just likes. These metrics better reflect the effectiveness of your content.
4. Fractional COO Support: A Fractional COO provides essential guidance to ensure your marketing and business strategies are properly executed for growth.

Quotes from the Episode:

• “Likes and comments don’t always tell the full story. Your content could be making an impact even if it’s not obvious.”
• “A Fractional COO can help you see the bigger picture and ensure your marketing efforts are aligned with your business goals.”

Episode Links:

• Previous Episode: Why Some Businesses Thrive While Others Fail: The Untold Story Behind Successful Marketing

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Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

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