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Navigating LinkedIn for Business Success: Expert Advice from Mollie Lo
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Today, we are thrilled to have Mollie Lo, an expert in LinkedIn business coaching, join us. Mollie shares invaluable tips on optimizing your LinkedIn presence, from creating engaging newsletters to leveraging the platform's organic marketing strategies and events. Discover her journey from a restrictive corporate HR career to a flourishing entrepreneurial path where she champions authenticity and freedom of expression. Whether you're looking to optimize your LinkedIn profile, generate organic leads, or maximize your visibility, Mollie’s expertise will guide you toward achieving your business goals.
Timestamps
00:00 Guest Mollie Lo provides LinkedIn marketing advice.
04:11 Career and business coach for millennial women.
07:11 Corporate life is censorship; entrepreneurship is freedom.
13:04 InMail sequence framework for targeting specific coaches.
15:23 Connection request is crucial for authentic networking.
19:25 Ask powerful questions to engage and qualify prospects.
22:04 Celebration shifts focus from challenges, enhances connection.
27:27 LinkedIn newsletters boost engagement over regular posts.
30:17 Invite and diversify community for newsletter subscribers.
34:19 Easily convert articles into monetizable newsletters.
36:27 Sales Navigator isn't fully automated; LinkedIn first.
39:15 Tech and automation crucial for business growth.
42:39 Evaluate LinkedIn use; connect organically first.
46:41 Pre-order new edition: bonuses available now!
About Mollie Lo
Mollie Lo is a seasoned professional who dedicated 20 years to corporate HR, where she frequently utilized LinkedIn, a platform she often referred to as "Facebook for HR people." When she transitioned into her coaching business, Mollie initially resisted using LinkedIn, hoping instead to master Facebook and Instagram like many other entrepreneurs. However, upon her coach's encouragement, she decided to embrace LinkedIn despite her reservations. This decision proved to be transformative, confirming her intuition and garnering successful results. Mollie credits this shift as a spiritual revelation that guided her to leverage her expertise on a familiar platform. Today, Mollie Lo's journey from HR to coaching stands as a testament to the power of trusting one's instincts and seeking guidance from within.
You can connect with Mollie on LinkedIn at https://www.linkedin.com/in/lotusmentoring/
Pre-Order 'Finally Find Freedom'
The 2nd edition of my bestselling book 'Finally Find Freedom' is launching on 25th February 2025 with a new cover, new stories and a new chapter. Pre-order your copy now and claim some exclusive bonuses. For more information about the book, reviews of the 1st Edition, and to pre-order go to https://www.finallyfindfreedom.com
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