#131: Rob Rogers - goBHB is BACK! Business, Baseball, and BHB

The PricePlow Podcast

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast.

Rob and his business partner Gary Millet recently marked their 10th anniversary working together. This was filmed on a morning before the doors of Expo West started, and Rob brings a strong message:

goBHB is back on the Market!

After a wild few years in the late 2010s, where BHB supplements were seemingly everywhere, things shifted with the new decade. This conversation dovetails into the end of Episode #106 with Mike McCandless, who had a BHB-based supplement company heading into pharmacies that was devastated in spring of 2020.

Ketone Labs was forced to pull back on the sales of goBHB, taking this time to remove infringing products from the market. They never stopped conducting research, however, and sold BHB-based products in their Real Ketones brand.

The big announcement here and at Expo West 2024 is that Ketone Labs has brought goBHB back into the market for other brands, and some incredible new applications outside of weight loss.

Rob, Mike, and Ben get into Rob’s background, his sports career, the genesis story, and then talk about the incredible ways goBHB can be used in supplements for performance, nootropics, mood/stress relief, concussion prevention, and even sleep. We also learn a few things about the L-BHB isomer that is oft-neglected lately!

https://blog.priceplow.com/podcast/rob-rogers-131

Video: Talking BHB, Baseball, and Business with Rob Rogers

https://www.youtube.com/watch?v=2KIEfaXbRPc

Detailed Show Notes

• (0:00) – Introductions
• (7:15) – Startup Challenges: How to Harness BHB Before Keto Goes Big
• (13:45) – Brand Protection
• (21:30) – Ketone Mafia?
• (31:15) – Ketones Beyond Keto
• (38:00) – The Science Behind BHB
• (46:45) – Introduction to BHB
• (52:45) – BHB in an RTD
• (1:00:00) – BHB as Medicine and the Untapped L-Isomer?!
• (1:12:00) – Wrap Up

Update: A follow-up episode on the research is live – listen to Episode #138 with Gary Millet!

Where to Find Ketone Labs and Rob Rogers

• LinkedIn: Rob Rogers
• Ketone Labs Instagram: @KetoneLabs
• Real Ketones on PricePlow: https://www.priceplow.com/real-ketones
• Vault Energy on PricePlow: https://www.priceplow.com/vault

Thanks for heading to our BNB and joining us early, Rob!

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