Ep 53 - The Power of Digital and PR with Jacqueline Keidel Martinez

The Social Complex

Welcome to the third season of The Social Complex Podcast, where we delve into the ever-evolving world and complexities of social media. We're kicking off this season with an exciting announcement about Digital HQ, the modern agency that supports this podcast.

In this premiere episode, Hillary Applegate sits down with Jacqueline Keidel Martinez, a seasoned PR pro, to unpack the transformation of earned media in the digital age. Gone are the days when public relations was merely about shipping products and getting reviews. Today, it's a sophisticated interplay of digital metrics, trending topics, and seamless integration between paid and earned media.

Key Topics Covered:

- Big announcement at Digital HQ

- Evolution of Earned Media: Understanding how the traditional approach of shipping products for reviews has evolved into a complex strategy where digital metrics and trending stories play crucial roles.

- Digital Metrics in Newsrooms: Discover how modern newsrooms utilize digital metrics to gauge success and determine the stories they cover.

- Modern Storytelling: Learn about the contemporary methods of sharing information and talking about products, where affiliate marketing blurs the lines between earned and paid media.

- Crossovers in Communication: Explore the intersections between digital, social, and communications, and how they support and amplify each other.

- Executive Thought Leadership: The importance of storytelling, influencers, and activations in executive thought leadership.

- Personalized PR Strategies: Why taking a stand and personalized pitching resonate more with today's audiences than traditional methods.

Highlights:

- Fast Fashion of Stories: Discussing how stretched newsrooms rely on trending social topics to support their stories.

- Cracking Misconceptions: Jacqueline addresses and debunks some of the common false narratives in the PR industry, emphasizing the need for personalized and audience-focused strategies.

Join us for a deep dive into the power of digital and PR, and discover how to navigate and thrive in this dynamic landscape. Whether you're a PR professional, a digital marketer, or just curious about the intersection of media and technology, this episode is packed with insights you won't want to miss.

Tune in and let's start this season with some fun!