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Crafting The Perfect Cannabis Cocktail
Manage episode 451113674 series 3552843
Treść dostarczona przez N/ATION Beer. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez N/ATION Beer lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In a category still getting its footing in the consumer consciousness, creating a perfectly flavored cocktail infused with THC/CBD is a task with many layers to it. So explains today's guest, Ben Kennedy, who along with his wife Kristen founded Fable Libations, a Denver-based brand in the growing hemp-derived beverage space.
In our conversation Ben talks about how his background in advertising and marketing helped him lay the groundwork for building a brand, and the meticulous process he and his team followed to create the right combination of flavors. He also touches on the challenges in creating a recipe not based on an alcohol counterpart, but a unique drink that requires consumer education and adoption. Finally, we touch on the many legislative changes taking place that impact decisions around distribution and product development, and what's ahead for Fable.
Mentioned in this episode:
Fable Libations
22 odcinków
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