))
Louis Grenier - Taking the BS Out of Marketing
Manage episode 312617286 series 3239358
Treść dostarczona przez Vera Shafiq. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Vera Shafiq lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode I talk to Louis Grenier. Louis is Content Lead at Hotjar, a company that specializes in website analysis and feedback, and he hosts his own podcast called "Everyone Hates Marketers", which I highly recommend for all marketing professionals.
His podcast is strongly focused on conversations with marketing leaders and getting to the bottom of how to do marketing in a transparent, non-shady way - a topic very near and dear to my own heart!
Topics we cover in our conversation:
- Understanding what your customer really wants and how to adapt your website and simplify your message to improve the customer experience and drive better results
- The mission of eliminating fluff from the marketer's narrative and getting past the BS in order to get to the bottom of what's important
- Taking risks and taking a stand with your marketing purpose in order to make an impact
- Listening to your audience and having a feedback loop to be effective
- Focusing on the process and not the outcome to create a flywheel effect for any venture or business
- The reasons why today's marketers are forced to resort to poor tactics and how to overcome the pressures
- The importance of aligning yourself with and talking the same language as the C-Suite in order to align expectations
Episode links:
Connect with Vera:
- Subscribe to this podcast at iTunes
- Email me at hello@verashafiq.com
- Visit my website at VeraShafiq.com
- Connect with me on LinkedIn
- Follow me on Instagram
23 odcinków
Udostępnij
