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S2 Episode 007 - Mark McCulloch - From Hospitality Crisis to Hospitality Rising
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On this week’s episode, we have marketing legend and one of the incredible minds behind ‘Hospitality Rising’, Mark McCulloch. The campaign, which has created more excitement and drive towards getting people to consider a career in hospitality than any previous attempt, is coming up to 18 months old and has industry awards such as Casual Dining Awards ‘Special Award’ and Otolo’s Opra’s award for ‘Grassroots Marketing’, scattered amongst its many achievements. Previous to this campaign, 1 in 5 would consider a career in hospitality. This has now increased to 1 in 3. The tag line ‘Rise Fast, Work Young’ has engaged a whole new demographic of workers, as well as being supported by veteran industry leaders such as Angela Harnett and Tom Kerridge.
We also discussed:
- How broken the way we recruit is, and that a radical change needs to be made to; and Mark’s suggestions of what that may look like
- The impact of hearing Trevor Gulliver speaking, and saying “are you generous enough to teach”; and the impact of those words for leaders.
- Whether hospitality is the ‘architect of its own doom’ and if so, what we need to do to change that future.
- Why hospitality is such a fantastic industry for young people.
Mark is bundle of joy and passion for this industry, and he was a delight to catch up with. Make sure to follow Hospitality Rising as there are big plans for the future ahead.
@supersonic_inc
@hosporisinguk
https://hospitalityrising.org
@werecoverloudly www.werecoverloudly.com
Want us to come into your business and talk to your teams about addiction in the workplace?? Send us an email at [email protected] and we will be in touch!
This episode is sponsored by The Burnt Chef Project.
@theburntchefproject www.theburntchefproject.com
AND
Low No Drinker Magazine
@lownodrinkermagazine www.lownodrinkermagazine.com
For more information on We Recover Loudly and to reach out for speaking engagements or support email [email protected]
@werecoverloudly
www.werecoverloudly.com
This episode is brought to you by our proud sponsors:
Low No Drinker Magazine @lownodrinkermagazine
www.lownodrinkermagazine.com
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