Welcome to the Fitness Founders Mini series, in collaboration with Mehdi Elaichouni, owner of Carpe Diem Jiu Jitsu Throughout each episode, Mehdi shares his first-hand experience navigating the challenges he faced as a new fitness operator, highlighting key learnings and actionable takeaways to help equip new fitness business owners as they set up …

This week, we are joined by Cory Sterling, a lawyer and the owner of Conscious Council, a law firm focused on servicing health and wellness businesses. Connect with Cory here: linkedin.com/in/corysterling/ In this episode, Cory explains the origins of Conscious Council, the biggest legal risks fitness business owners can face, and how using a legal…

Fred Hoffman is an international fitness expert and consultant based in Paris, France. He is the owner of Fitness Resource Consulting Services. Back in July Fred joined us to talk about what makes a great customer service, how different digital customer touchpoints and channels work and how customer service strategies differ from market to market. …

Todd Wadler is a former investment banker and is the co-founder of BoxUnion and the current CEO of Title Boxing. Todd talks to us about starting BoxUnion, how he grew it into a profitable business, and how he applied the lessons he learned to over 150 franchise locations with Title Boxing. Connect with Todd here: https://www.linkedin.com/in/todd-wa…

Josh will be speaking at #Glocon2021 which brings together the best minds in the industry to help you navigate the world post pandemic. Sign up here: https://www.eventbrite.ie/e/glocon-2021-tickets-158559464627 Josh Biro is the founder of The Yogapreneur Collective, an ethical business coaching program for purpose driven yoga studios. In this episo…

This week we talk to David Marquet, a retired United States Navy captain and submarine commander, leadership expert and bestselling author of Turn the Ship Around and Leadership is Language. In this episode David describes how he transformed USS Santa Fe into what has been called the most empowering organization ever seen, how to transform your lea…

This week we talk to April Fisk, the CEO of Rockbox Fitness, a boxing inspired boutique fitness franchise based in the US. In this episode, April tells us about what the best franchises do at the highest level of operations, the key qualities of a successful franchisee and the importance of building strong communities within a franchise network. Co…

This week we welcome back Chris Cooper, a gym owner, author and the founder of the fitness business mentorship program Two Brain Business. In this episode Chris tells us about how gyms were forced to rethink their business models during Covid-19, where fitness operators need to spend their time and money to be successful and he explains the secret …

This week we are joined by Laurie McCartney, who is the President of Global Fitness and Wellness Solutions at Ascend Learning, which includes The National Academy of Sports Medicine (NASM), Athletics and Fitness Association of America (AFAA), Premier Global, ActiveIQ, and ClubConnect. In this episode Laurie talks about the changing role of fitness …

This week we talk to Debra Strougo and Eric Von Frohlich, the founders of Row House, an Xponential brand and boutique fitness franchise that offers a low-impact, cardio enhancing, full-body strength workout for all fitness levels. In this episode Debra and Eric tell us about the challenges and successes starting out, how they built the brand from a…

We are joined by Ian Mullane, the CEO of Keepme, an AI-based revenue acceleration CRM for fitness operators. He is also the author of The Fitness Future: Rules of Engagement, a white paper on the future of the fitness industry. Read his whitepaper here: http://bit.ly/TheFitnessFutureFFP Connect with Ian here: https://www.linkedin.com/in/ianmullane/…

The week we talk to Adam Zeitsiff, the President and CEO of Intelivideo, which is a digital video platform that helps fitness operators to transform their business into a hybrid model. Adam is also formerly the CEO of Golds Gym and has a wealth of experience in the fitness and technology space. You can connect with him here: https://www.linkedin.co…

Matthew Januszek is the co-founder of Escape Fitness Equipment and the host of the popular Escape Your Limits Podcast. You can find him here: https://www.linkedin.com/in/matthewjanuszekescape/ Listen to the Escape Your Limits Podcast here: https://open.spotify.com/show/1ti8eXhs3O0qyXRRvzugcf In this episode, Matthew talks about why he started Escap…

This week we talk to Bryan O’Rourke, the President of the Fitness Industry Technology Council who holds a range of different leadership, speaking, and advisory roles across the fitness industry. You can find Bryan here: https://www.linkedin.com/in/bryankorourke/ In this episode, Bryan talks about how the growing influence of technology in fitness o…

Simon Flint is our guest this week. He is the CEO of Evolution Wellness which is the largest network of wholly-owned fitness studios in Asia. Currently, they have over 170 locations in 6 countries. Their portfolio includes 5 fitness brands and 1 wellness brand. They also own a software brand focused on the fitness industry. In this great episode, S…

This week we talk to Vanessa Severiano, a growth, branding, and sales expert who is also the host of the excellent podcastThe Business Side of Fitness. Find out more about Vanessa and what she does at www.vanessaseveriano.com In this episode, she talks about changing consumer expectations, where you need to focus your sales and marketing efforts ri…

The week we talk to Loreana Acosta, a fitness business consultant who helps fitness businesses grow and become successful in the Middle East. In this episode Loreana explains the playbook for launching a gym or studio in the Middle East, the key mistakes to avoid when starting out, and lays out the unique challenges and opportunities presented in t…

This week we talk to Eric Malzone, a fitness industry consultant and podcast host who has a wealth of experience in entrepreneurship and the fitness industry. In this episode, Eric talks to us about the huge opportunity in the industry right now and takes us through the key qualities you need to be a successful fitness entrepreneur. Eric is the hos…

This week we talk to Russ Harrison, the Group Managing Director of Spartans Boxing Club, a community focused boxing club expanding rapidly across the Asia Pacific and Middle East. In the episode Russ takes us on a journey from opening his first location in Singapore to building a franchise fitness business that is set to take him to 5 locations and…

Here is the fourth in a series of roundtables we recorded from our recent virtual conference Glofox Connect. Emma Barry, Global Fitness Authority and Author of Building a Badass Boutique, Barry Ennis and Shay Kostabi, hosts of The Fitness Career Mastery Podcast, Dr. Paul Bedford, Fitness Industry Expert on Retention, Attrition and Customer Experien…

Here is the third in a series of roundtables we recorded from our recent virtual conference Glofox Connect. David Steel, Chief Viral Officer of Sneeze.It, Erik Russell, Author of The Art of Selling Memberships, Celia Lopez, CEO of Placemade and Sam Holden, Founder and Owner of Pole Rocks Pole Studios in Surrey UK, know how to get leads in the door …

Here is the second in a series of roundtables we recorded from our recent virtual conference Glofox Connect. Mike Hansen and Ann Marie Barbour from fitness streaming agency Endorphinz, Mark Wilson, owner of Lion Fitness, Kristina Ejem, and Helene Jafine, co-owners of Girls Just Wanna Box tells us about why you absolutely need a digital offering alo…

Here is the first in a series of roundtables we recorded from our recent virtual conference Glofox Connect. Brittany Welk, Performance Consultant at Loud Rumor & Co-Founder of LadyStrong Fitness in Illinois, Jack Thomas CEO of BASE Bangkok and Coby Van den Ende Founder and Owner of UberShape in the Gold Coast in Australia are now all back open for …

This week we talk to Andy Peat, the Chief Product Officer of Lift Brands Inc. which includes SNAP Fitness and the 9Round International Franchise. In this episode Andy talks about his career to date, rising to the top of a large franchise, how SNAP and 9Round dealt with closing down during COVID-19 and how the fitness industry has changed as they op…