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The Handcrafted Therapy Podcast: Business Conversations for Massage Therapists will focus on massage therapy, marketing your service-based business, and self-care. Episodes will include information about the upcoming events, training, and products featured in the retail and center for self-care located in Plano, Texas. It will feature interviews with leaders in the industry of massage therapy and self-care with helpful tips that you can implement immediately!
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Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!
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Research Perch

Massage Therapy Foundation

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Research Perch is a podcast designed to help you learn how to use massage therapy research in your practice. Each episode digs into a specific article from the International Journal of Therapeutic Massage and Bodywork and unpacks it so you know how it applies to you. Grow your massage therapy practice and serve your clients better with the power of research!
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Are you a physical therapist or physiotherapist looking for tips, tools, and strategies to work with more athletes, become a sports specialist or get a job in a sports setting...so you can finally enjoy the career that you’ve always dreamed of? If so, you’re in the right place...this podcast is for you. Your host is Dr. Chris Garcia, a physical therapist, business owner, entrepreneur, nationally recognized public speaker, and residency-trained sports specialist. Dr. Chris Garcia, PT, DPT, SC ...
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A podcast for the business focused trying to start their own business without breaking the bank by using the perfect strategy. This show takes a different spin and is a weekly show that will discuss such topics as setting up a business on a budget, time management and how to grow your business. We will also have interviews from successful entrepreneurs who will share their challenges and successes. The question is - are you ready to game change your business?
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Muscles to the Masses, the Podcast, talks muscles (of course!) along with discussions on all kinds of movement, recovery, and fitness. Join Julie Read to explore muscular anatomy and the worlds of massage therapy and fitness. Support this podcast: https://podcasters.spotify.com/pod/show/musclestothemasses/support
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A top authority in massage therapy, muscle palpation, joint motion assessment, and the biomechanics of exercise. Give yourself the gift of being a sponge. Gain knowledge in areas that you care about. Drive, walk, exercise or run while listening to interviews with experts who are constantly reaching and expanding on second-layer knowledge in areas that relate to health and performance (physical and psychological). Guests are true professionals who have dedicated their lives to doing work that ...
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Do you know the secret to building long-term patient loyalty as a cash-based physical therapist? This podcast dives into the strategies that keep clients coming back, even when their treatment is complete. If you’re struggling with patient retention or just want to create a clinic that thrives on loyal, returning clients, this episode is a must-lis…
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Are you struggling to crack the marketing code for your massage business? In today’s episode, I break down three powerful marketing frameworks that can help you consistently book more clients without burning out or relying on unpredictable word-of-mouth. Introducing "Seeds, Nets, and Spears"—strategies that will transform how you approach marketing…
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In this episode, I reveal the 3 Non-Negotiables Every Cash-Based PT Must Have to build a thriving and sustainable practice. Whether you're just starting out or looking to elevate your clinic’s success, these three foundational elements are critical to standing out in the competitive cash-based market. If you're ready to take your cash-based physica…
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Is word-of-mouth not cutting it anymore when it comes to growing your wellness practice? You’re not alone! In today’s episode, I dive deep into why relying solely on word-of-mouth can hold you back, especially as you grow and expand your team. Whether you’ve got a few therapists or a larger group, scaling beyond this stage requires a different mind…
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Tired of patient no-shows or drop-offs? Before you look for more new patients, use these simple tips to retain cash-pay patients. In this episode, Dr. Chris shares four ways to retain cash-pay patients before they drop off. If you want to keep your schedule full of cash-pay patients, this episode is perfect for you. Enjoy episode 167 on the Sports …
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In this podcast episode, Julie Alexander is joined by Camille Borg to discuss the critical issue of sexual misconduct in the massage therapy industry. The conversation centers around the personal experiences of both Julie and Camille, detailing the inappropriate actions of massage therapists they encountered. They emphasize the importance of report…
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In this episode, we catch up with Tracey Morris, owner of Therapeutic Massage and Wellness Spa, whose incredible journey has transformed her business and life. Tracy opens up about the challenges she faced as a solo practitioner, working 10-12 hour days, doing everything from massage therapy to laundry and emails. After connecting with us, she took…
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Feeling stuck at the $10k-$20k/month mark? If your business seems to hit a plateau, with revenue coming in waves and leaving you exhausted, you're not alone. In today’s episode, we dive into how to break through this frustrating barrier, exploring why it happens and the five crucial shifts you need to make to surpass it—beyond just ramping up marke…
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In today's episode, we delve into the inspiring entrepreneurial journey of Karen Awender, the founder of Uptown Haven Wellness Professionals, as she shares her experience of starting a business from the ground up in an undesirable area and transforming it into a thriving wellness center. With a year of hard work and dedication, Karen and her partne…
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Struggling to build your cash PT business? Concerned about your future in cash PT? Before you invest more money and time into your cash PT business, you need to determine if you have all of the skills necessary. In this episode, Dr. Chris provides six qualities to develop as a cash PT business owner. If you want to run a successful practice and avo…
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What if I told you that you could make more money, book more clients, and boost your profits—without investing in more marketing, adding new services, or expanding into retail? Sounds too good to be true, right? In this episode, I’ll reveal how some of my clients have doubled their business and hit six figures without spending an extra dime on mark…
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Have you ever felt like you didn’t know what to do with a complex patient or surgery? You didn’t know where to start but didn't want to look incompetent so you likely “faked it until you made it.” There is a simple framework to apply with instances like this and the great news is it’s honest and genuine. In this episode, Dr. Chris outlines the exac…
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In this podcast episode, Julie Alexander discusses the serious issue of sexual assault within the massage therapy industry. She shares her personal experience of being sexually assaulted on the massage table and emphasizes the importance of reporting such incidents to state boards and the police. Julie highlights the necessity of separating the pub…
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Welcome to the Scaling Wellness podcast! In this episode, we delve into the inspiring journey of Nicole Miller, the determined owner of Miller Massage, a boutique day spa in Surprise Arizona. Nicole's story is one of resilience, as she shares her experiences of overcoming financial challenges to build a successful business from the ground up. Throu…
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Listen in to Research Perch as MTF President Adrienne F. Asta speaks with Spencer Pon, Gold Winner of MTF's 2023 Student Case Report Contest, about his winning case report, Massage Therapy for Ankle Mobility and Spasticity in an Adult with Cerebral Palsy: A Case Report. Pon’s research focused on the effectiveness of massage therapy in increasing an…
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Who can get better outcomes with a cash-pay patient - an insurance-based PT or a cash-based PT? Who would win? As cash-based PT becomes more attractive due to declining insurance reimbursements and burnout, PTs are at risk of wasting years and hundreds of thousands of dollars on building a business. In this episode, Dr. Chris shares how the insuran…
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Struggling to keep your clients coming back? If you’re sending new clients to your team but can’t seem to get them to rebook, this episode is for you. As we transition from summer to fall, many of my 1:1 clients face the same challenge. You’re great at what you do, but success isn’t just about attracting clients—it’s about retaining them. In this e…
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Wondering how to decrease the amount of drop offs from your schedule of cash-pay patients? Before you blame patients for non-compliance or seek out more skills to get better outcomes, start with these tips. In this episode, Dr. Chris shares the top three reasons WHY cash-pay patients drop off and HOW to prevent them in the future. If you want to ke…
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Are you looking to improve your clinical approach with cash-pay patients? Before you add more tools in your clinical toolbox, start by refining these five mistakes you’re making currently. In this episode, Dr. Chris shares five simple things you should improve to quickly improve clinical outcomes, enhance the patient experience, and grow your cash …
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Are you struggling with team members who just aren't meeting the mark? Whether it's a lack of motivation, skill gaps, or a negative attitude, dealing with underperforming employees can feel like a daunting task. In this episode, we dive deep into the strategies and techniques that can transform your most challenging employees into valuable assets. …
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Are you debating whether to complete a sports PT residency or start a cash-based PT practice? Are you stuck thinking if a residency will enhance your treatment or success in cash-pay services? After completing a sports PT residency, working in professional sports for 10 years, and scaling my cash-based PT practice to 3 locations with over 15 staff,…
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In this inspiring story, we've witnessed the remarkable transformation of Tara Tuverson's solo massage practice into a thriving group business, The Cove Massage Studio. From starting with zero clients in a new town to generating nearly $30,000 in monthly revenue, Tara's success was not mere luck, but the result of strategic planning, effective ment…
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Valerie Karpiel, a massage therapist and business owner in Jackson Hole, Wyoming. Valerie discusses her transition from education to massage therapy, her rapid rise in the industry, and her unique approach to combining therapeutic and relaxation massage techniques. …
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Have you thought about growing a cash-based PT business? Before you waste time or money, Dr. Chris gives insight into the 3 most common misconceptions about starting a cash PT practice. In this video, Dr. Chris Garcia shares 3 critical things to consider before diving further into your clinical practice. If you want to move forward with your cash-b…
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In this episode of Scaling Wellness Podcast, we tackle how to stop the revolving door of employee turnover that plagues many practices. Discover how to attract the right people by articulating your core values, avoid desperate hiring mistakes, and implement retention strategies that truly work. We dive into effective management practices, balancing…
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Do you have a hard time discussing money with patients? Have you ever recommended a less-than-ideal plan of care or recommendation due to fear of patients judging you? If so, you're not alone. In this video, Dr. Chris Garcia shares his secrets to success with overcoming the fear of financial conversations with cash-pay patients. If you’re a cash-ba…
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Today, Emily Woodside is the proud co-owner of Purity Day Spa, a full-service day and med spa in Oklahoma City, boasting 17 amazing team members. Emily and her husband founded Purity Day Spa after being inspired by their travels and visits to local spas. Despite not being massage therapists or aestheticians, they turned their vision into reality, g…
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Are you a cash-based PT Interested in improving outcomes and growing your practice? If you approach cash-pay patients using the same outline school or insurance-based care taught you, you’re limiting your success. After growing his cash PT clinic to three locations with over 15 staff in the most expensive city in the US (San Diego, CA), Dr. Chris s…
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Get ready to be inspired as we uncover the secrets of growing your practice from zero to $10k, $50k, and even $100k per month. In this episode, we dive into the transformative journey of evolving from a hands-on business to an independent powerhouse, and ultimately creating a thriving enterprise that flourishes without you. Discover the strategies …
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelon…
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Research Perch continues—Case Series Guidelines Part 2. Listen in as Dr. Niki Munk and Robin Miccio speak with Dr. Michael Fleischmann from Victoria University, Melbourne, AU, about his recent paper, “A Clinician's Guide to Performing a Case Series Study,” and how such guidelines can impact the future of integrative care and working with allied hea…
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Listen in as Dr. Niki Munk and Robin Miccio speak with Dr. Michael Fleischmann from Victoria University, Melbourne, AU, about his recent paper, “A Clinician's Guide to Performing a Case Series Study,” and how such guidelines can impact the future of integrative care and working with allied health professionals. Part 1 discusses case series and case…
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In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain. Megan also …
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In this episode of The Scaling Wellness Podcast, I’ve had the privilege of learning about the inspiring story behind BodyLogic, an intimate boutique massage therapy practice in rural West Virginia. The founder, Matthew E. Smith, has built a business that goes beyond just relaxation, offering a comprehensive approach to wellness by blending differen…
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In today’s compilation episode, we delve into the triumphs and trials of massage business owners navigating the ever-evolving wellness industry. Join us as we explore the raw and real stories behind the biggest struggles faced by these entrepreneurs on their journey to success. This episode features:s Dr. Jess Reynolds. holds a Doctorate in Acupunc…
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In today's episode, we dive deep into essential strategies for practitioners looking to expand their teams. Transitioning from a solo operation to managing a team is a significant step, and we’re here to guide you through it with ease. In this episode, we discuss: The critical elements you need in place before expanding your team. Practical advice …
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Welcome back to another episode of the Scaling Wellness podcast! Today, we're joined by Venise Dixon. Venise is the owner and founder of Indulgence Health, a boutique wellness practice in Maryland. After a career in engineering, Venise recognized the lack of representation for Black communities in the wellness industry. She trained in massage thera…
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In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness. Julie Erickson introduces her uniquely crafted journa…
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Learn more about the MTF Research Grant, Massage Service Integration in a Military Primary Care Clinic: Implementation and Impact Study, conducted by the Defense and Veterans Center for Integrative Pain Management (DVCIPM), Rockville, MD. The study researches massage therapy’s promising evidence-based approach to reducing the burden of chronic pain…
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Get ready to supercharge your business mindset with a brand-new episode of the Scaling Wellness Podcast! In this solo deep dive, we're uncovering the game-changing secrets hidden within five powerhouse books. Whether you're a seasoned entrepreneur hungry for fresh insights or just dipping your toes into the world of business ownership, this episode…
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Welcome back to another episode of the Scaling Wellness podcast! In today's episode, we delve into the inspiring journey of Eric Oliver, a visionary physical therapist and the founder of Beyond Exercise, a comprehensive physical therapy and fitness facility. Born in California to immigrant Filipino parents, Eric was instilled with values of hard wo…
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Are you currently facing challenges in retaining clients and ensuring a fully booked schedule for your team? In this insightful episode, we delve deep into providing you with practical and actionable advice on not only identifying your ideal clients but also crafting tailored marketing strategies that will resonate with them. Additionally, we offer…
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In this special episode of the Scaling Wellness podcast, we delve into a pivotal transformation in the wellness industry: the shift from solo practitioner to team manager. Join us as we explore the profound changes in mindset experienced by wellness professionals as they transition into leadership roles. From navigating challenges to embracing grow…
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Learn more about the mechanisms of pain and the importance of pain validation in client care. Join us for Research Perch, as host MTF Vice President Lindsay Bodkin, BA, LMT, CPT, speaks with educators Whitney Lowe (Academy of Clinical Massage) and Douglas Nelson, LMT, BCTMB (Precision Neuromuscular Therapy Seminars).…
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Welcome back to the Scaling Wellness podcast! In this episode, we dive into the crucial topic of navigating the journey from where you are in your business to where you want to be. We'll explore common hurdles, like lack of clarity and roadblocks, and provide actionable advice to help you find focus, address challenges, and propel your business for…
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In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will …
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Welcome back to the Scaling Wellness Podcast! In part 2 of our conversation with Meagan Ford, the visionary owner of Integrated Massage and Wellness, we delve into her journey of transitioning from the treatment room to focusing on managing her massage therapy business. We will explore the pivotal moment when Meagan's revenue nearly doubled from th…
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Do you ever feel like you’re listening to podcasts and taking courses not seeing the results you want as a sports PT? In this episode, I outline four things that are limiting your professional that you haven’t considered. If you’re a sports PT and want to get unstuck or avoid it, this episode is perfect for you. Enjoy! _____________________________…
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In this second part episode, we have delved into how our guests have structured growth in the wellness industry. Through their unique stories and valuable insights, they have shed light on both intentional and unintentional factors that have led to impactful scale. From expanding services to fostering well-being, our guests have shared their experi…
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