Darker Projects: The Byron Chronicles podcast

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Dodano eleven lat temu

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#776: Black Friday Special: Zappi CMO Nataly Kelly on the high-stakes world of holiday advertising 26:19

7 dni temu26:19

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In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate balance between creative magic and data-driven methodology. We’re going to talk about one such campaign for John Lewis, a popular British Department store whose holiday ads are a cultural event in the UK, where the stakes can be high. And they aren’t alone. The holiday season is the equivalent of the Super Bowl for many brands, where a single campaign can define the entire year. Yet, for every heartwarming success story, there are countless others that miss the mark. So how do brands de-risk their biggest creative investments and ensure their message will actually resonate with consumers? About Nataly Kelly Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization. Nataly Kelly on LinkedIn: https://www.linkedin.com/in/natalykelly/ Resources Zappi: https://www.zappi.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Watch the John Lewis "Where Love Lives" Ad: https://www.youtube.com/watch?v=z1bRlnyQeDk Zappi Report: Lessons in Advertising: Christmas 2025: https://email.zappistore.com/hubfs/Zappi%20Christmas%20Advertising%202025.pdf Zappi Report: The Connected Insights Imperative: https://www.zappi.io/web/connected-insights-imperative-report/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Darker Projects: The Byron Chronicles

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Original Audio Theater from DarkerProjects.com. Imagine if the world as you know it... was nothing more than an illusion. What if creatures like elves, dragons, vampire, zombies and werewolves walk amongst you every day... But you never see them. This is the world I walk in. I am called Byron and these are my chronicles.

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#Arts #Theater #Darker #Eric #Busby #Audio #Drama #Theatre #Old #Science #Fiction #Horror #New #Gothic #DarkerProjects.com #Project #Once Upon a Time #Anti #Heroes #Aging

Darker Projects: The Byron Chronicles

21 subscribers

updated 14 lat temu

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Źródło serii•Feed

24 odcinków

#Arts #Theater #Darker #Eric #Busby #Audio #Drama #Theatre #Old #Science #Fiction #Horror #New #Gothic #DarkerProjects.com #Project #Once Upon a Time #Anti #Heroes #Aging

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Darker Projects: The Byron Chronicles

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Byron S03E09: Christmas Special 2011

14 years temu

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The Byron Chronicles 3.09: Christmas Special 2011 In collaboration with The Leviathan Chronicles (12:32, 17.4 MB, released 2011.12.06) David Ault as Byron Todd Butera as Angus McCay Laura Post as Evangeline

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