Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth indiv ...
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Welcome to Real Estate Business Builders! Bottom line… the real estate industry has failed to create a clear path to financial freedom. Traditional brokerages and coaching are designed to keep you running on the “transaction treadmill” with no exit strategy. While I didn’t have any sales, marketing or business building experience when I got into real estate, I was willing to bet on myself and figure it out because my family was depending on me. Having served over 5,000 families with their re ...
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Real Estate Icons is your go-to podcast for mastering the art of personal style in the fast-paced world of real estate. Hosted by Afton Porter, a trusted stylist and image consultant for realtors, this show delves into the transformative power of a polished, professional appearance. Each episode offers actionable tips and inspiring stories from top real estate professionals who have successfully leveraged their personal style to elevate their careers. Whether you're just starting out or you' ...
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What if you decided that mediocre was no longer an option? What if you decided that TODAY is your day to stop waiting for permission to pursue the life of your dreams? This IS your wake-up call to disrupt your default life & get you on the path to Greatness! It is often said that you should be working ON your business, not IN your business. Your money must serve you, not the other way around. If you're enjoying significant success in your current ventures, how about bringing it to the next l ...
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Navigating Lead Generation and Social Media Strategies in Luxury Real Estate
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Discussed: Importance of Organic Lead Generation Focusing on authenticity, relationship-building, and referrals. Role of Social Media in Real Estate Establishing trust through personal branding on platforms like Instagram and LinkedIn. Challenges with Digital Platforms for Lead Generation Lack of direct leads despite premium services and platform s…
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The 3 Key Systems I Used to Sell 44 Homes My First Full Year in Real Estate
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Lead sources that kept my phone ringing, daily habits that set me apart, and strategies to consistently close 3–4 deals a month. These tactics helped me sell 44 homes in my first full year... during the 2008 crash. Curious how I did it? Find out on this episode! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less th…
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The 5 (or 6) Daily Non-Negotiables Required to Sell More Homes in the Current Market
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Finding it tough to keep up with the shifting real estate market? Learn the daily habits that top agents rely on to consistently sell more homes and grow their business. These non-negotiables are the key to staying ahead, with a bonus tip that could make a big difference in your personal life too. Thanks for Listening! Don't forget to: Grab a Free …
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How to 'Buy Back Your Time' in Real Estate
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Crush your day-to-day and start building a business that works for you in the long run. I’m not talking about growing a massive team or launching a brokerage… I’m talking about a simple vision: 👉 Understanding your money-making activities 👉 Focusing on those activities 👉 Knowing when to delegate the tasks that are holding you back Set the right pri…
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Can AI Transform Your Real Estate Business?
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This might surprise you, but AI tools won’t transform your real estate business. While they’re useful, real success comes from proven systems, not quick fixes. After a decade of coaching agents to six and seven-figure success, I’ve seen it all: sustainable growth requires focus and discipline. Thanks for Listening! Don't forget to: Grab a Free Busi…
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Building Effective Marketing Strategies
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Episode Notes Discussed: Objective-First Framework: Emphasizes starting with a clear goal before developing marketing strategies. The framework is structured around creating SMART goals (Specific, Measurable, Actionable, Realistic, and Time-bound) to guide the marketing process effectively. Setting Realistic Expectations: Highlights the importance …
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4 Pillars Required to Become a Million Dollar Agent
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Handle buyer/seller objections, and install lead generation and conversion systems that consistently generate 40k+ per month. As a bonus, get a 5-HOUR deep dive into the NAR settlement with scripts and templates included if you sign up RIGHT NOW! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and…
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Picture Perfect: Expert Tips for Planning Your Ideal Branding Headshot
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Grab your color analysis here: Color Experience Description: Episode #133 In this episode, we cover everything you need to know to plan the perfect branding headshot. From choosing your best colors and selecting the ideal location to background recommendations and social media tips, we've got you covered. Tune in to ensure your next headshot truly …
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Learn How To Nurture Leads & Set Appointments From A Seasoned Pro — Part 2
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Learn How to Nurture Leads & Set Appointments with ease! Discover Kodi Riddle's process and convert leads into loyal clients, transforming your business forever! Part 2 of 2. Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want to scale to $1M+ as a real estate agent? Feeling underpaid, overwo…
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Learn How To Nurture Leads & Set Appointments From A Seasoned Pro — Part 1
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Learn How to Nurture Leads & Set Appointments with ease! Discover Kodi Riddle's process and convert leads into loyal clients, transforming your business forever! Part 1 of 2. Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want to scale to $1M+ as a real estate agent? Feeling underpaid, overwo…
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Chromatic Edge: Color Analysis for Real Estate Dominance
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Join me as I discuss the reasons why you need to know the best colors for your wardrobe and how to pick your best branding colors. How to tell when your branding colors work for you and against you. Book your color analysis with me here: Color Analysis with Branding Color Confirmation Usueful Resources: Sign up for the weekly ICON INSIDER: Icon Ins…
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How to Generate Luxury Listings on Demand Without Cold Calling w/ Janie Coffey — Part 2
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Dominate production with the help of Janie Coffey and crush the competition in your local market! Generate luxury listings ON DEMAND at the absolute highest level possible… without cold calling! Part 2 of 2. Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want to scale to $1M+ as a real estate…
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Discussed: Industry Changes: The NAR settlement will alter how realtors interact with buyers and handle professional fees. Agents are adjusting their business practices to stay informed and educate clients about these changes. Brokerage Acquisition: This type of transition involves rebranding and adapting to new operational challenges. Client Commu…
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The Psychological Power of Image in Luxury Real Estate
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Curating your personal brand Image: The Psychological Power of Image in Luxury Real Estate The luxury real estate market isn't just about beautiful properties – it's about understanding the mindset of affluent clients. By grasping the psychology behind luxury consumption, you can position yourself as the go-to agent for high-net-worth individuals. …
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How to Generate Luxury Listings on Demand Without Cold Calling w/ Janie Coffey — Part 1
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Dominate production with the help of Janie Coffey and crush the competition in your local market! Generate luxury listings ON DEMAND at the absolute highest level possible… without cold calling! Part 1 of 2. Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want to scale to $1M+ as a real estate…
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Learn How to Take Your 'Unfair' Share of Deals in the Current Market — Part 2
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Gain significant value for YOUR business with insights from our expert coaches—veterans who built their successful businesses from the ground up. In this special mastermind, they'll help you navigate the buyer-side changes, market challenges, and the NAR settlement turbulence. Part 2 of 2 Thanks for Listening! Don't forget to: Grab a Free Business …
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Learn How to Take Your 'Unfair' Share of Deals in the Current Market — Part 1
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Gain significant value for YOUR business with insights from our expert coaches—veterans who built their successful businesses from the ground up. In this special mastermind, they'll help you navigate the buyer-side changes, market challenges, and the NAR settlement turbulence. Part 1 of 2 Thanks for Listening! Don't forget to: Grab a Free Business …
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How to Build a 7-Figure Annual Income Pillar With Your Database w/ Kerby Skurat — PART 2
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Discover the power of your database! Kerby Skurat reveals ALL of his secrets on how to build and nurture a 7-figure annual income pillar, so you can start mining the gold that’s already within your reach! Part 2 of 2 P.S. For the full experience, watch it on YouTube, where Kerby provides great visual resources! Thanks for Listening! Don't forget to…
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Luxury Real Estate: Key Differences and Strategies for Success
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Topics Discussed: Differences between working with traditional / typical clientele versus the luxury arena How are expectations different at the luxury level? Loyalty / value proposition The Importance of Experience and Personal Touch Setting Expectations and Boundaries Building Long-Term Relationships Service Levels and Compensation Strategies for…
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How to Build a 7-Figure Annual Income Pillar With Your Database w/ Kerby Skurat
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Discover the power of your database! Kerby Skurat reveals ALL of his secrets on how to build and nurture a 7-figure annual income pillar, so you can start mining the gold that’s already within your reach! Part 1 of 2 P.S. For the full experience, watch it on YouTube where Kerby provides great visual resources! Thanks for Listening! Don't forget to:…
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What You Need to Hear... Not What You Want to Hear
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I unpack the crucial insights I gathered when I asked “What do agents need to hear right now, but maybe they don’t want to hear it?” in a recent mastermind! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and wanting to scale to $1M+ as a real estate agent? Feeling underpaid, overworked and overwh…
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The 4 Non-Negotiables to Become a Million Dollar Agent
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The 4 non-negotiables if you want to hit that MDA mark—scaling up, boosting your income, and enjoying more freedom in your life… without burning out! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want to scale to $1M+ as a real estate agent? Feeling underpaid, overworked, and overwhelmed? Ha…
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10 Key Mindsets for Agents to CRUSH IT During Uncertain Times
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Ready to do like the million-dollar agent and set up guardrails to adapt, and turn your plans around even when facing critical situations? Find out the 10 Key Mindsets so you can grow your business and crush your market now, despite the NAR settlement or any other external factor! Thanks for Listening! Don't forget to: Grab a Free Business Call! Ar…
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The Top 3 Traits of Million Dollar Agents!
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Ready to join the million-dollar club in real estate? Today, I'm unveiling the three key traits to get you there! Gear up to scale your real estate business like never before—leaving behind the hustle of nights and weekends. It's time to embrace a smarter approach! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less…
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Topics Discussed: Historical Background: Evolution and Popularity of Luxury Branded Residences Demographic Analysis: Target Market and Buyer Profiles Motivations for Purchasing: Investment, Lifestyle, Convenience, Prestige Comparison with Traditional Hotel Stays vs. Ownership Amenities and Services Offered Market Trends: Growth of Branded Residence…
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The 4 Key Moves I Made to Build a Multi-Million Real Estate Sales Business
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Ready to learn the secrets behind building a multimillion-dollar real estate business, even during tough times? In this video, I'll share the 4 key moves that helped me achieve success & thrive even when other agents struggled. No fancy tools or complicated strategies—just straightforward advice that hopefully helps YOU aim higher! Thanks for Liste…
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Style Challenge Week 6: Create a Casual Expensive Look from your Closet
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The fashion industry would love for you to believe that being stylish is about buying all the new fashion trends. The pressure to own the latest and greatest. Making you feel like the wonderful wardrobe pieces you have worked hard to earn and love to wear are no longer relevant. Or how about this gem... Wear whatever you love. Like, if you spend en…
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Top 5 No-Cost Lead Generation Levers
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Find out powerful approaches that ANYONE can use to bring in LOTS of business without wasting hard-earned cash on the 'next best thing' or expensive fancy tool that promises everything… but delivers NO actual results! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and wanting to scale to $1M+ as …
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How to Sell 52 Homes in the Next 12 Months… No Matter What!!
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If your life depended on it, could you get to 52 transactions in 12 months? I’m talking about selling homes predictably, sustainably, and more importantly… profitably. If you think this is impossible, rethink your goals and hone in on what matters most. Because with the right systems and strong database nurture, this is COMPLETELY doable! Thanks fo…
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Lead Generation: What's Working Right NOW?!
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Are open houses worth it? Can you leverage billboards or radio? Should you bother tracking social media ROI? Or should you focus on cold calling? Today, I'll be tackling these questions head-on to answer the most crucial question of all: WHAT'S WORKING RIGHT NOW? Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less t…
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The Realities of Working in a Balanced Market
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Topics Discussed: Overview of Luxury Real Estate Market Transition from Seller's Market to Balanced/Buyer-Oriented Market Importance of Grasping Local Market Conditions Hyper-local Information, Price Bands, Neighborhood Dynamics Evolving Buyer Preferences: Experience-based Properties, Lifestyle Amenities Managing Market Shifts and Buyer/Seller Expe…
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Lead Generation: What's NOT Working Right Now!
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STOP throwing away your time and cash on flawed lead generation tactics, and steer clear of the traps and surprises of our current industry. Let's ensure your hard-earned commission stays right where it belongs – in your pocket! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and wanting to scale …
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The NAR Settlement — Is This The End of Real Estate Agents As We Know It?
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How are you feeling about the NAR settlement? The NAR has settled a major lawsuit, shaking up the industry. But here's the deal: change is inevitable. And the key to facing it head-on is RESILIENCE. Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want to scale to $1M+ as a real estate agent? F…
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The Power of Habits in Life & Real Estate
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Dive into the world of habits with me… and learn how simple, straightforward actions can transform your real estate success. From meaningful conversations to powerful systems, discover strategies to conquer any market and face any uncertainty! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and wa…
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Style Challenge Week 5: Crafting Your Personal Brand Through Fashion
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You are successful and you know your great at what you do but business growth has slowed and you're getting price objections at your current price even though you know you need to raise them, you are in the freind zone. You need to showcase your authority in your industry and you do that through your personal brand. Then the Iconic Women Mastermind…
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Advanced Scaling Secrets in Real Estate
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Ready to turn meaningful conversations and successful transactions into long-term business wins? Here are my critical points for thriving business ownership in ANY market. From tracking your numbers, to mastering systems… get ready to dive deeper than ever. Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $2…
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Navigating the Challenges of Operating in a Sellers Market
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More about Jim: Jim began building luxury spec homes in 1974. He later became a founding partner in a boutique brokerage in Danville. In 2005 Jim and his wife, Ann Marie Nugent, joined forces and formed The Bay Area Team. They are now part of the national powerhouse real estate brokerage, Compass. Jim specializes in luxury sales and is the go-to ex…
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Are you burning yourself out in your market, going from deal to deal with no end in sight? You might be needing a vacation… but how can you leave without everything going haywire? This is part 2 of our conversation about time off in real estate and how to plan breaks from the production cycle, be it as a solo agent or business owner. If you haven't…
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If you're knee-deep in the real estate game, whether you're a solo agent or part of a big brokerage, you get it—there's no such thing as an easy out. We're stuck in the grind 60 to 70 hours a week, and breaks? They hardly ever happen. Let's be real, that's not sustainable. So, how do we break free from this cycle and enjoy some well-deserved vacati…
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Clothes That Speak Your Brand's Language
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Book you free Style Audit ---> HERE In this podcast you will learn who needs a personal brand and why. The steps you need to take to guide the words you visual brand image is saying. Know Your Personal Style Pick 3-4 core value words that represent your personal brand Pull an outfit from your personal style that represent those words Be sure the ou…
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Creating a Compelling Vision that Drives Results — Part 2
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This is the second part of our talk regarding a vision that motivates you and your co-workers and drives results now or 10 years into the future. If you haven't seen the first part, start there! Otherwise, let's build our vision right now! Thanks for Listening! Don't forget to: Grab a Free Business Call! Are you doing less than $250K GCI and want t…
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Style Challenge Week 4: Mastering Colors That Make You Shine
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Is this episode you will learn: Why the colors we wear matters What is the color code system I use How to discover our best colors Knowing the colors that look best on you will help you shine in your photographs that you use for your marketing materials, website, and social media photos. If you are ready to standout as a category of one in your ind…
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The Quick-Fix Trap: Why Instant Makeovers Don't Last
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Book Your Call Here ----> 1:1 Consultation with Afton The Makeover Myth Makeovers, while exciting and dramatic, often fail to deliver lasting transformation. This is because they tend to focus on external changes rather than addressing the root causes of dissatisfaction with one's appearance. They create an illusion of change, but beneath the surfa…
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How To Become A Self-Employed Snowbird Before 40 And Live Life Intentionally With Zach & Holly Overcashier
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Is it even possible to be a snowbird before 40 in a world where the term itself is almost associated with retirement? Our powerhouse couple guests did just that in their 30s. Zach and Holly Overcashier own and operate the superfoods company Elderwise Organics. Driven by their motto, “Enjoy the journey,” the Overcashiers work hard running two busine…
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Creating a Compelling Vision that Drives Results - Part 1
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Why are you doing what you're doing right now? What motivates you to get the results you need? How do you see yourself and your business 10 years into the future? If you have a solid, thought-out vision, these are questions you can easily answer. If not, you're in the right place to start picturing your own vision and forging your future now. Guest…
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Style Challenge Week 3: Crafting Quiet Luxury from Your Closet
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Lear more about the next Iconic Women Mastermind here ---- > Iconic Women Mastermind In this episode, we'll be exploring the concept of quiet luxury - a minimalist, elegant aesthetic that speaks volumes about your sophisticated taste and powerful persona. Here's what you can expect: Shirt Selection: We'll start by helping you select the perfect shi…
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Empowered by Style: How Realtor Shelby Purdy Enhanced Her Confidence and Style
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Book your complimentry Style Audit with Afton Porter: BOOK HERE Find Shelby Purdy on Instagram: HERE Find the jewelry company she mentions: Mountain Sun Creations Join the Iconic Women Mastermind ---> HERE Follow me on Instagram: https://www.instagram.com/aftonporter/ Join the Free Facebook group: https://www.facebook.com/groups/styleguidesociety F…
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Is Your Brokerage Holding You Back?!
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A deep dive into broker support during a down market. Ask yourself this, are you partnered with the right brokerage? Or are you being held back? Guest Bio — Joined by my good friends AJ and John, business owners and team leaders that, like me, wanna bring financial, time, and location freedom to thousands of real estate agents worldwide. Thanks for…
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2023 Luxury Real Estate Market Review
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More about Deborah: Deborah is a seasoned marketing consultant with over 30 years of experience and over the past two decades, Deborah has dedicated her expertise to consulting in the real estate industry, specializing in strategic marketing for the luxury market. Her extensive knowledge and insights have been honed through a decade-long collaborat…
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Style Challenge Week 2: Quiet Luxury Styling of the Little White Dress
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Join the style challenge Facebook group to watch the style challenge videos: https://www.facebook.com/groups/styleguidesociety How to Style the Little White Dress for a Timeless Luxury Look With the arrival of spring 2024, it's time to refresh your wardrobe and embrace the latest fashion trends. As a woman in midlife, your sartorial elegance is the…
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