Streamlined Content Strategy: Leading from Awareness to Authentic Engagement. A Conversation with Katie Brinkley. (Epi. # 182)

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In this episode, Katie dives into the art of streamlining social media strategies for entrepreneurs through a four-part posting strategy. She emphasizes the importance of maintaining authenticity and mental health in a digital age dominated by the pressure to be everywhere at once. Katie elaborates on creating meaningful connections, avoiding the pitfalls of social media overuse, and balancing personal and professional life as a busy mom and business owner. Key takeaways include focusing on posting with purpose, understanding human psychology in content creation, and practical tips for integrating meditation and time-management systems like tracking time with tools such as Toggle.
Bio:
Katie Brinkley is the creative owner of a successful boutique social media marketing agency with a focus on trending social media platforms and how to leverage them to grow your business. A trained media professional, Katie quickly found her passion for social media with the advent of MySpace and is now the leading Clubhouse coach in the fast-paced, ever-changing space of digital marketing. Next Step Social Communications provides a variety of services from training and coaching entrepreneurs on the finer points of social media, to full-blown, done-for-you social media management. Her expertise is highly regarded and sought-after.
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